Starcom · 3 hours ago
Senior Analyst, Programmatic
Starcom is a global communications planning and media leader with a history that dates back over 80 years. The Programmatic Sr. Analyst is responsible for planning and running campaigns for assigned clients, requiring both strategic insights and tactical execution, as well as training Analysts on best practices and optimization strategies.
AdvertisingBrand MarketingMarketing
Responsibilities
Plan, implement, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently
Effectively communicate digital strategies, rational, and proposals for current and new clients
Demonstrate diligence, attention to detail and adherence to Starcom’s best practices throughout the full digital campaign life-cycle
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports including data quality and insight development
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide weekly and monthly auditing reports to agency collaborators & actualize bill/pay systems when applicable
Develop a rapport with the broader Starcom digital Activation, Strategy and Analytics teams
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Actively engage with Analysts by coaching, managing, and educating them on new technologies, digital advertising principals and client services skills
Work with technology partners in order to secure support for daily campaign management and implementation questions
Qualification
Required
1+ years of directly related experience preferably in programmatic media
Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageRecent News
Prolific North
2025-11-03
Company data provided by crunchbase