eBay · 12 hours ago
Marketing Manager, App Download
eBay is a global ecommerce leader that is changing the way the world shops and sells. They are seeking a Marketing Campaign Specialist to craft and implement their global App Download strategy, responsible for launching and optimizing campaigns within the Global Marketing team.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Campaign execution, optimization, and ongoing monitoring
Define/manage campaign objectives in a fast paced, constantly evolving environment
Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
Influence campaign strategy – staying aligned and working towards achievable outcomes
Work with cross-functional teams to tap into expertise, decipher technical requirements and inform solutions
Collaborate with business partners to establish clear marketing goals and deliverables
Ad hoc issue investigation and quantification of business impact
Communicate results consistently and clearly
Contribute to test ideation – hypothesis, measurement, design
Create and organize regular reporting documents and status updates
Qualification
Required
Bachelor's degree in business, finance, applied mathematics or related field preferred
2-5 years professional experience
Strong data mining skills, proficient with Excel, SQL, adept at data visualization
Experience with planning and leading projects end-to-end
Experience with setup and day to management of marketing campaigns within AdWords, Apple Search Ads, or other comparable platforms
General knowledge of App Download Marketing a plus
Ability to conceptualize business problems and solving them through data analysis
Curious in nature and enjoys sleuthing data to identify insights
Works well independently while maintaining collaborative relationships with team
Strong oral and written communication skills – comfortable presenting to groups
Strong personal work ethic, including personal initiative and ownership
Ability to manage multiple projects simultaneously and balance priorities
Experience with SQL scripting and self-serving on data from multiple data platforms
Solid understanding of analysis techniques -- regression, clustering, prediction
Preferred
Hands on experience with R, Scala, Python or equivalent tools a plus
AdWords, Apple Search Ads & other online marketing platform experience a plus
Benefits
Maternal & paternal leave
Paid sabbatical
401(k) eligibility
Various paid time off benefits, such as PTO and parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Recent News
Digital Commerce 360
2026-01-23
2026-01-22
Company data provided by crunchbase