Head of Marketing Data & Technology jobs in United States
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Boost Mobile · 16 hours ago

Head of Marketing Data & Technology

Boost Mobile is part of EchoStar, which is reimagining the future of connectivity through various services. The Head of Marketing Data & Technology will lead a team to enhance the MarTech stack and improve digital marketing capabilities by collaborating with various stakeholders.

ElectronicsMobileTelecommunications
badNo H1Bnote

Responsibilities

Lead and coach a team of digital technologists
Partner closely with the paid media team to ensure digital support systems are working to help grow the business
Expert in digital acquisition technologies that support ad operations, trafficking digital marketing campaigns, tracking paid media performance
Expert in email & SMS acquisition strategies and systems
Experience with paid media landing pages and optimizations
Challenge team focused on A/B testing structures in our paid media and develop learning agendas with the paid media tactic owners
Manage the testing and evaluation of existing technology integrations to ensure data quality and usefulness
Prepare and deliver presentations to stakeholders and senior leadership regarding project updates and results
Supports the roll-out of new and updated marketing capabilities across tactics with a strong ability to manage stakeholder expectations and timelines
Support Refinement of our Media Mix Model (MMM) & Multi-touch Attribution (MTA) systems for paid media performance measurement
Participate in contract negotiations for Marketing Technology services
Maintain strong partnerships with key marketing, IT, and 3rd party vendor teams including managing the relationship with one or more MarTech vendors

Qualification

Marketing TechnologyAdobe AnalyticsData analysisEmail & SMS strategiesPaid media trackingCampaign managementCommunicationTeam leadershipProblem solvingInterpersonal skills

Required

Bachelor's degree in a relevant course of study preferred
10+ years experience with Marketing Technology in a B2C context, with a preference given to experience with Adobe Analytics, Invoca, LiveRamp, Tag Managers (Adobe Tag Manager), Triple Whale. Equally comfortable discussing requirements and proposals with technical and non-technical personnel
Experience with marketing tools that support online/ Digital campaigns in areas such as campaign management, attribution measurement, data management platforms, and behavior analytics
Ability to articulate complex ideas in a way that is simply understood and facilitates decision making
Experience in media and ad operations
Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectively
Strong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metrics
High degree of proficiency with paid media tracking platforms, reporting tools and marketing automation software is required
Ability to work independently and as part of a team, with a positive attitude and strong work ethic

Preferred

Knowledge of the retail wireless industry is a plus

Benefits

Versatile health perks
Flexible spending accounts
HSA
A 401(k) Plan with company match
ESPP
Career opportunities
A flexible time away plan

Company

Boost Mobile

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Boost Mobile offers wireless phones and services with no long-term contracts.

Funding

Current Stage
Late Stage
Total Funding
unknown
2020-07-01Acquired

Leadership Team

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Brian Lee (Beezy B)
Boost Mobile Partner
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Waleed Orabi
Business Partner
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Company data provided by crunchbase