Viral Nation · 11 hours ago
Director, Influencer Strategy (Pre-Sale)
United States
Full-time
Remote
Director/Executive
8+ years expViral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The Director, Influencer Strategy (Pre-Sale) is responsible for driving strategic excellence throughout the sales process, leading a team to deliver best-in-class proposals and ensuring data-driven recommendations that resonate with C-suite decision-makers.
AdvertisingMarketingSocial Media
Responsibilities
Own and lead pre-sale strategy across enterprise-level opportunities, ensuring all recommendations are data-driven, differentiated, and aligned to client business objectives
Partner with Business Development to shape deal strategy, scope, and positioning—directly influencing win rate, deal size, and time-to-close
Drive revenue growth by ensuring strategy is commercially sound, scalable, and clearly tied to client ROI
Continuously refine pre-sale frameworks, POVs, and pitch approaches to improve efficiency and consistency across opportunities
Act as a strategic thought partner to Business Development, supporting opportunity qualification, solution design, and pitch readiness
Collaborate on deal shaping to ensure clarity of scope, strong strategic logic, and smooth transition into delivery post-sale
Identify patterns across wins and losses to inform improvements in messaging, positioning, and process
Help reduce friction in the sales cycle by improving clarity, alignment, and confidence in strategic recommendations
Work closely with Business Intelligence to ensure data, insights, and benchmarks underpin all pre-sale narratives
Translate complex performance data, market trends, and audience insights into clear, persuasive strategies for senior decision-makers
Ensure every proposal articulates measurable outcomes, success metrics, and long-term value
Champion a culture of evidence-based strategy across the pre-sale function
Serve as a lead presenter in high-stakes pitches, RFPs, and strategic workshops—frequently engaging C-suite and senior executives
Craft and deliver compelling strategic narratives that balance vision, creativity, and commercial rigor
Elevate the quality of pitch materials, presentations, and storytelling across the organization
Build credibility and trust with prospective clients as a senior strategic advisor
Lead, mentor, and develop a team of pre-sale strategists supporting enterprise opportunities
Set clear strategic standards and best practices for proposals, POVs, and pitch strategy
Coach the team on storytelling, data interpretation, executive presence, and strategic rigor
Foster a high-performance, collaborative culture focused on winning, learning, and continuous improvement
Partner with Marketing, Operations, and Client Services to ensure alignment between what is sold and what can be delivered
Help define scalable, repeatable pre-sale processes that improve speed, consistency, and quality
Ensure clean handoffs from pre-sale to post-sale, maintaining strategic integrity and setting delivery teams up for success
Qualification
Required
8+ years of experience in strategy, integrated marketing, social, content, or influencer marketing within an agency environment
Proven experience leading pre-sale strategy and pitching enterprise-level clients
Strong partnership experience with Business Development and Business Intelligence teams
Demonstrated ability to improve win rates, deal quality, and sales efficiency
Exceptional executive communication, presentation, and storytelling skills
Confidence working with and pitching to C-suite and senior leadership
Proven people leader with experience developing high-performing strategy teams
Highly commercial mindset with a passion for revenue growth, innovation, and impact
Company
Viral Nation
Viral Nation is a global influencer, marketing, and talent agency.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$197.85MKey Investors
Eldridge Industries
2022-04-12Private Equity· $197.85M
Leadership Team
Janey Lee
Creator and Brand Partnerships Coordinator
Michael Baca
CREATIVE PARTNER
Recent News
2025-09-30
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