Azazie, Inc. · 20 hours ago
Director of Social Media, PR & Partnerships
Los Angeles, CA
Full-time
Onsite
Director/Executive
$150K/yr - $180K/yr
9+ years expAzazie, Inc. is a leading direct-to-consumer e-tailer specializing in bridal and evening wear. The Director of Social Media, PR & Partnerships is responsible for developing and implementing strategies to enhance the company's public image and manage media relations, as well as overseeing social media and influencer marketing initiatives.
E-CommerceRetailWedding
Hiring Manager
Abigail Vispo
Responsibilities
Develop and execute a comprehensive public relations strategy, proposing feature stories and interviews in key publications to maximize Azazie’s brand exposure and drive awareness towards the brand’s commitment to size, inclusivity, fashion, affordability and innovation
Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives. Identify target audiences and create content plans to increase engagement, followers and brand awareness
Lead and manage the social media and influencer marketing team; set clear objectives, provide guidance, foster collaboration and career growth, and evaluate team performance
Maintain brand consistency across all social media platforms and ensure messaging aligns with the organization's brand identity
Stay on the pulse of emerging social media trends, technologies, and best practices
Cultivate and maintain relationships with journalists, editors, and bridal + fashion + lifestyle media outlets to secure positive coverage and manage media inquiries
Act as a spokesperson; manage media inquiries and press releases/interviews
Support product launches with strategic communication plans throughout PR and social
Provide direction to PR agencies
Provide direction and strategy for PR and influencer related events and activations; speak/present at public events
Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement
Manage partnerships with like-minded brands and manage licensing deals
Other Duties as assigned
Qualification
Required
Bachelor's degree in public relations, communications, journalism, or a related field
9+ years in public relations and influencer marketing, preferably in a leadership role
Strong understanding of public relations strategies, techniques, and best practices
Excellent written and verbal communication skills
Demonstrated ability to develop and execute successful PR and influencer marketing campaigns
Strong media relations skills and established media contacts
Ability to manage multiple projects and priorities in a fast-paced environment
Excellent leadership and team management skills
Strong networking and relationship-building abilities
Knowledge of industry regulations and ethical standards
Proficiency in PR measurement and analytics tools
Benefits
100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
Paid vacation days and sick leave
Paid Holidays + Floating Holidays
401k match
Parking/Commuter reimbursement
Free snacks and drinks in office
Employee discount
Gym access in building
Company engagement events
Company
Azazie, Inc.
AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Roberta Oglakhchyan- Black
Global Director of Public Relations & Partnerships
Recent News
Company data provided by crunchbase