MANN+HUMMEL · 1 day ago
Sr. Manager, Aftermarket Marketing
Gastonia - Main Office
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expMANN+HUMMEL is seeking a Sr. Manager of Aftermarket Marketing for the U.S. and Canada, a strategic leadership role within their Automotive Aftermarket organization. The role involves shaping growth strategies, overseeing marketing teams, and driving brand positioning and demand for various aftermarket brands.
Clean EnergyEnvironmental ConsultingWaste ManagementWater Purification
No H1B
Responsibilities
Define brand positioning and growth strategies along with the VP of Global Marketing
Drive development of customer and consumer insights to build growth strategies and innovation pipeline
Develop and execute annual marketing plans and budgets based on established company objectives and manage that budget throughout the calendar year
Perform within budget while achieving key performance indicators
Build a strong working relationship with field sales professionals, customer headquarter contacts, distributors, and store owners
Drive profitable demand for brands and branded programs by evaluating market trends, our product portfolio and developing tools to educate the customer and sales team on trends that will affect current and future growth of sales and profitability
Ensure activities which allow profitable business growth with the right return on the marketing investment
Maximize impact of brand advertising activities to include brand position, strategy, sponsorships, licensing agreements, contracts, mobile marketing, and hospitality assets
Build an innovation pipeline following the innovation funnel process
Qualification
Required
Bachelor's degree in Marketing, Business or a related field
10+ years' experience in marketing and brand management, executing strategic marketing plans designed for business growth
Team leadership / management experience with brand marketing, trade management, category management, and external agencies
Digital marketing & social media marketing experience
Vast experience in advertisement (TV, Radio, Magazines, Print Collateral, Trade Shows)
Marketing experience working in a variety of B2B / B2C and ecommerce environments
Previous experience working within a matrix organization in a global setting with the ability to work with cross-functional teams
Excellent communication skills and relationship building skills, at all levels of the organization and with customers
Track record of developing, executing, and achieving tactical and strategic initiatives through active leadership that positively impacts global business plans, operating profits, practices, policies, and procedures
Strong budget, execution, and project management skills
Proven team leader
Must be analytical and digital savvy
Preferred
MBA degree
3+ years' experience in the automotive or automotive aftermarket business
Multi-lingual English /Spanish skills
Company
MANN+HUMMEL
MANN+HUMMEL is a clean energy company that provides filtration solutions and environment cleaning services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Charles Vaillant
CTO / CDO at MANN+HUMMEL Group
Recent News
2026-01-22
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