AutoNation · 8 hours ago
Director, Owned Media & Community
Fort Lauderdale, FL
Full-time
Onsite
Director/Executive
8+ years expAutoNation is one of the largest automotive retailers in the United States, offering innovative products and exceptional services. The Director of Owned Media & Community leads the owned media ecosystem, focusing on brand affinity, engagement, and performance across social platforms.
AutomotiveCustomer ServiceRetail
Responsibilities
Own AutoNation’s enterprise owned media and community strategy across core and emerging platforms
Build and lead a modern social operating model grounded in always-on storytelling, cultural relevance, and measurable performance
Establish channel strategy, voice governance, playbooks and KPIs
Oversee publishing, moderation, crisis management and community engagement across platforms
Launch proof-point storytelling and micro-campaigns that activate the brand narrative
Lead local enablement strategy, ensuing brand-safe, authentic execution at scale
Partner with analytics and media teams to connect owned media performance to business outcomes
Manage social technology stack, tools, and vendor relationships
Facilitate regular cross-functional planning meetings, ensuring teams alignment and on-time delivery
Ensure brand consistency and creative quality across all owned platforms
Demonstrate and advocate company vision, mission, and values; adhere to company policies and procedures
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
8-10+ years of experience in owned media, social, or community leadership roles
Proven experience building and scaling social teams and operating models
Deep understanding of platform dynamics, culture, and community management
Strong cross-functional leadership, executive communication and stakeholder-management skills
Strategic thinker with a creative, solutions-oriented approach to problem-solving
Must meet company's requirements for employment
Benefits
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
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Company
AutoNation
AutoNation is an automotive retailer that buys and sells a selection of cars for the automotive industry.
10001+ employees
H1B Sponsorship
AutoNation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (8)
2022 (7)
2021 (5)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$700M2025-05-21Post Ipo Debt· $700M
1999-04-06IPO
Leadership Team
Thomas Szlosek
Executive Vice President and Chief Financial Officer
Jeff M Parent
Chief Operating Officer
Recent News
The Motley Fool
2025-12-18
Maryland Daily Record
2025-12-17
2025-12-11
Company data provided by crunchbase