8am · 16 hours ago
Senior Content Strategist, Webinars
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $95K/yr
6+ years exp8am is a professional business platform that empowers client-focused professionals with innovative technology. The Senior Content Strategist overseeing Webinars will own the strategy, execution, and optimization of the webinar program, ensuring engaging and high-quality virtual experiences that align with marketing goals.
Financial ServicesFinTechLegal TechPayments
Responsibilities
Lead end-to-end webinar strategy, ideation, and development, owning a monthly program of approximately 4-6 webinars across multiple priorities
Coordinate the webinar calendar to align with product launches, campaigns, and strategic initiatives
Identify internal SMEs and external thought leaders; manage speaker coordination, content planning and review, platform setup, dry runs, live moderation, and post-event execution
Serve as webinar host, facilitating live sessions, Q&A, and audience engagement
Own and evaluate webinar platforms and tools to ensure operational efficiency and program success
Analyze webinar performance, including activation, attendance, engagement, and feedback, to continuously improve programming
Support promotional campaign planning and tracking to drive registration and attendance aligned with Marketing priorities
Own webinar landing and registration pages, partnering with the Social Media team and fellow Content Strategists on pre- and post-event promotion
Prepare and distribute post-webinar follow-up materials, including recordings, resources, and cross-functional next steps
Repurpose webinar content into on-demand assets, clips, and downstream content that supports broader Content Strategy
Partner closely with the Customer Education team to oversee CLE webinar compliance and administration, including multi-state accreditation, CE21 course setup, attendance and credit tracking, reporting, and delivery of required participant materials
Qualification
Required
6+ years of relevant experience in marketing and digital event programming
Proven experience owning complex, high-volume, cross-functional webinar programs
Strong project management and organizational skills with an attention to detail
Comfort hosting live webinars and facilitating audience engagement
Analytical mindset with experience using performance data to inform decisions
Excellent written and verbal communication skills
Ability to manage multiple priorities and deadlines independently
Bachelor's degree in marketing, business, or a related field
Preferred
Experience with Wistia, YouTube, Zoom, Tableau, Contentful, GA4, CE21 a plus
Benefits
Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.
Company
8am
8am helps legal, accounting, and client-focused professionals simplify operations, ensure compliance, and fuel growth.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Genstar CapitalGreat Hill Partners
2024-07-17Private Equity
2020-02-25Acquired
2015-09-30Private Equity
Leadership Team
Dru Armstrong
CEO
Bryan Thompson
Chief Technology Officer
Recent News
2026-01-07
2026-01-06
Company data provided by crunchbase