Holder Properties · 1 day ago
Vice President, Brand and Marketing
Atlanta Metro
Full-time
Onsite
Director/Executive
7+ years expHolder Properties is seeking an experienced senior leader to serve as the company’s steward of brand, marketing, and communications. This role is responsible for shaping and strengthening Holder’s narrative and reputation across internal and external audiences, leading strategic communications and storytelling, and directing brand and marketing support for priority projects and initiatives.
ConstructionProperty DevelopmentReal Estate
Hiring Manager
Adam Sonenshine
Responsibilities
Own Holder’s corporate brand identity, voice, and narrative; maintain and evolve positioning over time
Steward brand standards and guidelines; ensure consistent application across teams and partners
Lead content and storytelling strategy across digital platforms, internal communications, and core corporate materials
Lead corporate communications strategy and execution, including key announcements, leadership messaging, major initiatives, and associate engagement
Manage PR strategy, media relationships, and external visibility efforts; oversee awards and thought leadership opportunities
Advise executives and senior leaders on messaging, tone, audience strategy, and timing
Serve as the point leader for crisis communications strategy and response
Provide strategic branding and marketing leadership for priority assets and development projects
Direct project brand systems, launch plans, marketing collateral, digital assets, signage, and leasing support tools
Partner with asset management and property teams to develop leasing strategy and go-to-market guidance for new and priority assets — including positioning, pricing messaging, collateral, digital campaigns, broker materials, and leasing toolkits
Provide training and guidance to leasing teams and set measurable goals to track leasing velocity and marketing ROI
Oversee the development of proposals, pitch materials, and partner communications, ensuring strength of narrative and consistency of design
Strengthen Holder’s business development storytelling across projects, capabilities, and partnerships
Select, manage, and hold accountable external vendors and agencies across PR, creative, and production services
Build and manage annual corporate and project-level marketing and communications budgets; own prioritization, vendor contracts, and financial reporting for marketing activities to ensure resources align to strategic priorities and deliver measurable value
Partner with leadership and operations to shape the internal brand and associate experience—design onboarding touchpoints, support milestone celebrations and key internal moments, and ensure internal communications consistently reinforce Holder’s mission and values. This role supports culture initiatives and coordinates key experiences; programmatic HR functions remain with People/Ops
Qualification
Required
7+ years of progressive experience in brand strategy, marketing, communications, or creative leadership
Demonstrated success stewarding a corporate brand and narrative
Proven ability to lead project branding and marketing for complex initiatives, working across multiple stakeholders and priorities
Exceptional writing and editorial capability, including experience developing executive communications and high-visibility messaging
Experience overseeing PR strategy and reputation management, including working effectively with media and external PR partners
Strong ability to provide creative direction and produce high-quality deliverables by leading agencies, freelancers, and internal collaborators
Experience managing budgets, scopes, and vendor relationships, with a disciplined approach to prioritization and resource allocation
Demonstrated ability to operate as a cross-functional leader and trusted advisor, influencing without direct authority
Digitally fluent and hands-on, with experience using modern creative and marketing platforms (e.g., Canva and/or Adobe suite, CMS platforms, email and social tools)
Comfortable working in a fast-paced environment with shifting priorities, high visibility, and high standards for execution
Bachelor's degree required
Strong brand instincts and the ability to set and maintain high standards for quality and consistency
Strong strategic thinking and the ability to translate business priorities into clear, compelling messaging
Strong execution and operational discipline, with the ability to deliver results in a fast-moving environment
Excellent interpersonal skills and the ability to build trust and alignment across teams
Sound decision-making and comfort navigating ambiguity and competing priorities
Company
Holder Properties
Holder Properties is a real estate development company that specializes in upscale student housing. corporate headquarters and call centers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$44.1MKey Investors
Hartford Investment Management Co. (HIMCO)Pinnacle Financial Partners
2025-08-21Private Equity· $18.7M
2025-08-21Debt Financing· $25.4M
Leadership Team
Robert Holder
CEO & Managing Partner
Stephen Schlesser
Chief Financial Officer
Recent News
Seattle TechFlash
2025-08-21
Charleston Business
2025-06-12
Company data provided by crunchbase