Patterson Veterinary Supply · 19 hours ago
Marketing Manager
Colorado, United States
Full-time
Hybrid
Mid, Senior Level
$86K/yr - $107K/yr
5+ years expPatterson Veterinary Supply is seeking a Marketing Manager for their animal health private label division. The role involves launching new products, growing existing product lines, and developing strategic marketing plans to enhance brand awareness and product sales.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
Work closely with the Director of Private Label to identify targeted product growth opportunities
Develop relevant messaging and promotion offers to engage these target segments to purchase
Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth
Assist with process improvement projects to streamline current approaches
Understand target customer pain points and what is valued through voice of customer research
Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
Attend external networking/ learning events to ensure awareness of marketing advancements
Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams
Perform other Marketing Manager duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Proven ability to work with sales representatives and an understanding of the customer sales cycle
Knowledge of the animal health space, preferably in the production animal space
Understanding of the dealer, veterinary, and direct-to-producer channels
Proven ability to develop and execute a strategic marketing plan
Experience meeting project deadlines and achieving KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Team player who can function independently and thrives in team collaboration
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills
Ability to utilize Excel spreadsheets
Ability to read through large amounts of data to find trends, opportunities, pain points, etc
Ability to create presentations and present to large groups of people
Company
Patterson Veterinary Supply
At Patterson Veterinary, we strengthen the people who keep our animals healthy.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Staci Thorne, CVT
Technology Product Partnership Manager
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