NAVER U.Hub · 12 hours ago
ThingsBook - Influencer Marketing Specialist
San Francisco Bay Area
Full-time
Hybrid
Mid Level
$64K/yr - $80K/yr
4+ years expNAVER U.Hub is a subsidiary of NAVER, a global internet company, based in Los Angeles. They are seeking an Influencer Marketing Specialist to build a community of lifestyle content creators and manage influencer marketing strategies to enhance the user experience of their new social blogging app, ThingsBook.
Computer Software
No H1B
Responsibilities
Define ThingsBook's approach to influencer marketing including strategies for seasonal moments, product launches, lifestyle trends, and evergreen community storytelling
Own annual influencer budget, contract workflows, and paid media support
Design and manage College Ambassador Program to build grassroots awareness and engagement on campus
Establish long-term partnership structures with key influencers including tiered compensation models, exclusive perks, and ongoing collaboration frameworks
Oversee influencer community building initiatives including private creator groups, feedback loops, and exclusive events
Identify influencers across lifestyle, book, collection, and creative communities whose content style and audience align with ThingsBook's brand ethos
Leverage platforms and tools to source creators, evaluate performance, and negotiate fair rates
Build long-term relationships with influencers, agents, and managers
Manage end-to-end execution of influencer campaigns: briefing, reviewing content, providing feedback, and driving approvals
Ensure content feels real and authentic to the creator - NOT overly polished, scripted, or product forward
Track performance metrics including reach, engagement, video completion, saves, shares, and app installs
Use data to optimize future strategies and demonstrate program impact
Build custom reports for cross-functional teams summarizing results and learnings
Partner with the Social Media and Marketing team members to ensure influencer content aligns with brand priorities, campaign messaging, and is integrated into organic channels
Collaborate with Product and Community teams on creator seeding programs and feature launches
Qualification
Required
4+ years of influencer/creator marketing experience within lifestyle, social media platforms, creator economy, or tech
Strong track record of managing influencer campaigns with measurable results
Deep understanding of lifestyle creator culture, collection content formats, and platform trends (TikTok, Instagram, YouTube)
Exceptional interpersonal and communication skills with a proven ability to build and maintain relationships with talent and agents
Strong negotiation skills for contracts, deliverables, and rates
Ability to manage budget, reporting, and multiple creator workflows simultaneously
Proficient with influencer marketing platforms and analytics tools
Willingness and ability to travel for events and on-site collaborations as needed
Preferred
Experience as a content creator or deep understanding of the content creation process from a creator's perspective
Agency background with experience managing multiple client campaigns or creator rosters
Familiarity with creator economy platforms and tools (e.g. CreatorIQ, DashSocial)
Experience building and managing ambassador or campus marketing programs
Company
NAVER U.Hub
NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City.
Founded in 2022Los Angeles, CA, US
11-50 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase