Ipsos in US · 15 hours ago
Market Research Ad Sales, Go-To-Market Lead
New York, NY
Contract
Hybrid
Senior Level, Lead/Staff
10+ years expIpsos is one of the world’s largest research companies, and they are seeking a Go-to-Market Lead to act as the strategic 'tip of the spear' for their Ad Sales solutions. This role involves leveraging existing networks to open doors at top-tier sell-side platforms and translating Ipsos’ research capabilities into valuable ad sales offers.
Health CareMarket Research
Responsibilities
Market Access & Door Opening
Leverage your existing network to secure meetings with senior decision-makers (Ad Sales Insights, Measurement, Ad Sales, Business Marketing) at major sell-side platforms across media, tech, ad tech, publishing, and retail media networks
Act as the 'executive door opener,' creating opportunities for the wider Ipsos team to pitch
Identifying the 'Power Base' within client organizations—figuring out who holds the budget for ad sales insights, measurement, and attribution, and getting a seat at that table
Product-Market Fit & Offer Calibration
Ensure our offer 'speaks the language' of ad sales buyers. You will translate complex Ipsos methodologies into streamlined, commercially viable propositions that solve immediate Ad Sales headaches (e.g., proving ROAS, sales lift, audience quality, competitive differentiation, etc.)
Refine our pitch decks and proposals before they go to the client to ensure they are fit for purpose
Feedback market intelligence & voice of client POV’s to internal Ipsos product teams
The Co-Sell & The Hand-Off
The Setup: Lead the initial commercial conversations to scope the opportunity
The Squad: Quickly identify and assemble the right internal delivery experts (Research Directors, Data Scientists) to join the pitch
The Assist: Lead the commercial negotiation while allowing the technical team to sell the methodology
The Sponsor: Once the scope is defined and the deal is contracted, you act as executive sponsor
Qualification
Required
10+ years in Media, Ad Tech, or Market Research with a focus on Commercial Strategy or Strategic Partnerships
Proven experience in a 'Co-Sell' or 'Overlay' sales model—working alongside other teams to win business rather than selling solo
Demonstrated ability to package complex products into simple commercial narratives
Strong grasp of the Ad Sales buying cycle
Company
Ipsos in US
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-11-11Acquired
Leadership Team
Alice Wang
Chief Financial Officer
Jaime Mellen
COO - US Automotive & Mobility Development
Recent News
Canadian News Wire
2022-12-06
2022-05-22
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