Sanas · 22 hours ago
Demand Generation Manager
Palo Alto, CA
Full-time
Onsite
Mid LevelSanas is pioneering the future of human communication with its real-time speech transformation platform. The Demand Generation Manager will own the demand system end to end, focusing on high-intent MQLs, conversion performance, and pipeline creation through various marketing strategies.
Artificial Intelligence (AI)Language LearningSaaSSoftwareTranslation Service
Responsibilities
Own the full demand engine from first touch through MQL, SQL, and sales-accepted pipeline
Design funnel architecture, build and improve on conversion, velocity, and pipeline quality through constant optimization
Develop and run ABM programs for target accounts in partnership with Sales and RevOps
Design plays that create measurable account engagement and progression, not just impressions
Build coordinated touch patterns across ads, email, outbound support, landing pages, and follow-up paths
Define account-level success metrics including engaged accounts, meetings created, opportunities influenced, and pipeline created
Build acquisition programs that capture high-quality demand across digital and lifecycle channels
Use paid channels selectively to accelerate proven paths and support ABM efforts
Build lifecycle programs that move buyers forward based on behavior and signals
Define and evolve qualification logic, scoring, routing, and lifecycle stages with Sales and RevOps within our marketing tech stack
Ensure lead and account handoff is timely, contextual, and actionable
Run ongoing experimentation across messaging, offers, audiences, and conversion paths
Diagnose funnel friction fast and fix it
Own reporting for demand and ABM performance with clarity and regularity
Operate a KPI system that ties programs to pipeline and revenue outcomes
Qualification
Required
Proven B2B demand generation operator with ownership of pipeline outcomes
Hands-on experience with ABM programs and account-based measurement
Deep experience building and optimizing funnels and lifecycle systems
Strong performance and systems mindset
Comfortable owning a number and being accountable to it
Experienced in fast-moving startup environments with ambiguity and high expectations
Strong cross-functional partner to Sales, Product Marketing, Content, and RevOps
Fluent with modern marketing automation, CRM, analytics, and experimentation tools
Uses AI to increase speed and insight, without sacrificing judgment
Company
Sanas
Sanas is a real-time speech-understanding platform that modulates accents while preserving voices and emotions for natural interactions.
Founded in 2020
51-200 employees
H1B Sponsorship
Sanas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
Funding
Current Stage
Growth StageTotal Funding
$117.72MKey Investors
Insight PartnersHuman CapitalVillage Global
2025-02-19Series B· $65M
2023-03-23Series Unknown· $14.72M
2022-03-29Series A· $32M
Leadership Team
Shawn Zhang
Co-Founder & CTO
Recent News
2025-11-19
Canada NewsWire
2025-10-23
Company data provided by crunchbase