High Scale · 15 hours ago
Marketing Copy Writer
United States
Full-time
Remote
Entry, Mid Level
2+ years expHigh Scale is a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. They are seeking a Marketing Copywriter who can craft high-converting scripts and ad copy that drives immediate action and sales for leading lifestyle and DTC brands.
AdvertisingBrand MarketingDigital MarketingSocial Media Management
Responsibilities
Write High-Converting Video Scripts
Craft direct-response scripts for UGC creators, actors, and voice-over artists
Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA)
Write specific visual notes alongside dialogue to guide editors and producers on the creative vision
Develop Creative Concepts & Angles
Research client products, competitors, and customer reviews to find unique 'angles' (e.g., 'The scientific approach to acne' vs. 'The morning routine aesthetic')
Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual)
Write Ad Copy & Headlines
Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads
Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy
Iterate Based on Data
Review performance data with the Strategy team. If a script has a high drop-off rate, rewrite the middle section. If the CTR is low, rewrite the hook
Refresh successful winning ads with new script variations to combat creative fatigue
Qualification
Required
2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies
You understand the difference between 'brand writing' (building feelings) and 'direct response writing' (driving sales)
You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter
You are concise. You can say more with fewer words
You understand human desires and objections. You know how to weave social proof and urgency into a script naturally
You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth)
Perfect grammar and command of American English idioms/slang is required. You must understand the nuances of culture to write effective ads
Benefits
Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.
Company
High Scale
High Scale is an advertising agency that offers brand marketing and social media management services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Warren Lentz
Advisor
Company data provided by crunchbase