TailorCare · 1 day ago
B2B Marketing Manager
Nashville, TN
Full-time
Hybrid
Senior Level
7+ years expTailorCare is transforming the experience of specialty care, focusing on improving patient outcomes for joint, back, and muscle conditions. They are seeking a B2B Marketing Manager to develop messaging and execute marketing strategies that enhance brand awareness and support the company's growth.
Health CareMedical
Responsibilities
Content Creation: Manage B2B content strategy, creating engaging and persuasive materials, including website copy, blogs, social media posts, email campaigns, case studies, sales presentations, and other promotional materials
Social Media: Manage all social channels and content, with a heavy focus on LinkedIn
Brand Management: Maintain and enhance the company's brand image by ensuring consistent messaging and branding across all communication channels
Public Relations: Work with an external agency to develop content and distribute press releases, draft talking points, and manage media inquiries
Event Management: Coordinate marketing events and conferences to promote the company and its products/services
Digital Marketing: Collaborate on digital marketing campaigns, social media maintenance, email marketing, and SEO/SEM to increase online visibility and lead generation
Analytics and Reporting: Monitor, analyze, and report on the performance of marketing and communications efforts
Team Collaboration: Work closely with cross-functional teams, including sales, product development, clinical operations, engineering, and human resources, to align marketing and communications strategies with overall business goals
Qualification
Required
Bachelor's degree in marketing, communications, journalism or related field, or equivalent practical experience
7+ years of experience in marketing or communications, in healthcare
Strong portfolio that demonstrates knowledge of marketing and communications
Experience using AI tools, WordPress, and HubSpot or a similar CRM to develop and deliver campaigns
Excellent written and verbal communication skills
US work authorization
Benefits
Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.
Company
TailorCare
TailorCare gives patients the ability to choose the best treatment options for their specific joint, back, and muscular pain.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rachel Winokur
Founder and CEO
Kara Rios
Chief Financial Officer
Recent News
2025-10-29
Company data provided by crunchbase