Cognizant · 12 hours ago
Senior Technical Consultant – MarTech & AdTech
United States
Full-time
Remote
Mid, Senior LevelCognizant is seeking a highly skilled Technical Implementation consultant with strong MarTech and AdTech expertise to partner with media agencies and marketing teams. The role involves designing, implementing, and optimizing digital measurement and advertising solutions, requiring hands-on technical execution across various analytics and advertising platforms.
ConsultingIndustrial AutomationInformation TechnologySoftwareSoftware Engineering
Responsibilities
Lead full‑cycle implementation and enhancement of digital analytics solutions across web/app
Design, deploy, and maintain tracking using Adobe Analytics (AppMeasurement, Web SDK), AEP/Edge Network, Customer Attributes, eVars/props/events, classifications, plus GTM and GA360
Own data layer strategy and partner with developers to ensure accurate, scalable data capture; troubleshoot tracking gaps and data inconsistencies
Manage Ensighten for tag management and governance; implement analytics tags, media pixels, GDPR/CCPA/CMP requirements
Establish and enforce tagging standards, QA processes, release workflows, and platform compliance/security in collaboration with IT
Support automated advertising and activation across Google Ads, DV360, Meta, and programmatic DSPs; ensure seamless data flow between analytics and ad platforms
Enable audience creation, conversion tracking, and remarketing; validate attribution and campaign performance with media agencies
Act as a technical liaison between marketing, media agencies, business teams, and engineering; translate business needs into technical tracking requirements
Lead technical discussions, workshops, and solution reviews; produce documentation and best practices
Conduct regular audits; drive improvements in data quality, automation, scalability, and overall MarTech maturity
Leverage experience with consent management platforms (OneTrust, TrustArc) and strong knowledge of digital media tracking, attribution models, automated/programmatic advertising, and media‑team collaboration
Qualification
Required
Adobe Analytics (advanced hands-on experience)
Ensighten Tag Management (required)
GA360 / Google Analytics
JavaScript fundamentals and data layer design
Web SDK and modern tag-based architectures
Debugging tools (Adobe Debugger, Omnibug, browser dev tools)
Benefits
Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan
Company
Cognizant
Cognizant is a professional services company that helps clients alter their business, operating, and technology models for the digital era.
Founded in 1994
10001+ employees
H1B Sponsorship
Cognizant has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11113)
2024 (11423)
2023 (13054)
2022 (13876)
2021 (12651)
2020 (28659)
Funding
Current Stage
Public CompanyTotal Funding
$0.24MKey Investors
Summit Financial Wealth Advisors
2025-03-08Post Ipo Equity
2016-11-18Post Ipo Equity· $0.24M
1998-06-19IPO
Leadership Team
Ravi Kumar S
Chief Executive Officer
Anil Cheriyan
CTO / EVP Strategy & Technology
Recent News
Hindu Business Line
2026-01-24
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Company data provided by crunchbase