Puffco · 20 hours ago
Sr. Retail Marketing Manager
Los Angeles, CA
Full-time
Hybrid
Senior Level
$140K/yr - $150K/yr
7+ years expPuffco is a company that creates innovative products to enhance the experience of cannabis enthusiasts through technology. As the Senior Retail Marketing Manager, you will lead the retail marketing strategy and drive consumer awareness and retailer engagement, ensuring Puffco's brand presence is strong both in-store and online.
CannabisConsumerConsumer ApplicationsConsumer Electronics
Responsibilities
Develop and oversee Puffco’s merchandising guidelines, toolkits, and best practices for dispensaries, smoke shops, and retail partners
Lead merchandising and marketing execution on retailer-owned e-commerce pages, including PDP optimization, banner placements, and retailer digital merchandising
Improve in-store and online displays and consumer experiences by collaborating with Creative, Sales, Product, Trade Marketing, and Product Marketing
Oversee retailer compliance auditing, identifying opportunities to enhance brand consistency and expand visibility across retail environments
Build and manage a national budtender and retail staff community program that drives long-term advocacy and product understanding
Partner with Social/Community to activate retail staff and budtender communities through social-first communication, content toolkits, and engagement programs that drive advocacy, education, and sell-through
Lead the creation of training programs, educational content, and engagement strategies for budtenders and in-store teams
Develop strategy for industry events such as demos, trainings, sponsored experiences, and retail-facing activations, partnering with Events and Sales teams to support execution
Own CRM lists and engagement strategies for budtenders and field reps, while partnering with the Trade Marketing Specialist on buyer-facing communications
Lead the retail-channel strategy for consumer-facing promotional offers (420, Black Friday) pushed through dispensaries, smoke shops, and retailer e-commerce environments
Partner with Trade Marketing, Sales, and Creative to develop and distribute in-store and online promotional assets, toolkits, and guidelines for retail execution
Ensure alignment of consumer offers across merchandising, retail marketing, and account-level activation
Develop and manage sales associate incentives including contests, spiffs, and account-specific engagement programs outside of major consumer promotion windows
Partner with Sales Managers to identify incentive opportunities that strengthen brand advocacy and accelerate sell-through
Strengthen relationships with key retail accounts, focusing on marketing opportunities, merchandising support, digital visibility, and strategic program amplification
Support international expansion by adapting domestic retail marketing strategies for emerging markets, with sensitivity to local environments and needs
Provide insights and recommendations that inform account planning and retail marketing initiatives
Qualification
Required
7–10 years of experience in retail marketing, trade marketing, or channel marketing, with relevant experience in consumer tech, lifestyle, smoke/vape, or cannabis industries
Strong strategic leadership combined with hands-on execution across retail merchandising, online merchandising, and retail marketing initiatives
Experience developing retail education programs or community-building efforts for sales associates or similar audiences
Proven ability to manage consumer retail promotions and separate sales incentives with clear ownership and cross-functional alignment
Demonstrated leadership and team-building skills, with the ability to mentor others and foster alignment across cross-functional teams
Social fluency and ability to leverage social as a channel for communication and retail staff activation
People management experience or demonstrated readiness to manage and develop direct reports
Skilled in working across Sales, Creative, Product Marketing, Product, and Trade Marketing teams
Strong communicator capable of presenting insights and strategy to leadership-level audiences
Data-driven approach to evaluating program performance and informing future strategy
Passionate about creating exceptional retail experiences and elevating engagement across retail channels
Benefits
Competitive pay
401K
Medical/Dental/ Vision/Life coverage
Flexible Time-Off
Fun and open company culture
Snacks, lunches, and so much more!
Company
Puffco
Puffco makes products that provide the most intuitive and effective interaction with cannabis concentrates.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Roger Volodarsky
Founder and CEO
Avi Bajpai
Chief Technology Officer
Recent News
2025-10-02
Company data provided by crunchbase