Lead Analyst, Measurement & Attribution jobs in United States
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dentsu · 16 hours ago

Lead Analyst, Measurement & Attribution

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$78K/yr - $126K/yr
date2+ years exp

Dentsu is a leading technology-enabled, data-driven customer experience management company. The Lead Analyst will play an important role in attribution modeling capabilities, utilizing data science techniques to evaluate marketing activities and estimate their impact for clients.

AdvertisingInformation ServicesMarketing

Responsibilities

Manage data collection with clients
Develop reports and processes to manage data quality control
Drive innovation in analytics and achieve client expectations
Implement and develop attribution models
Interpret and visualize model estimates and diagnostics
Drive innovation and continuous improvement

Qualification

Attribution modelingData science techniquesAdvanced modeling skillsCloud environment experienceTV dataDigital mediaCRM dataData visualization toolsUnderstanding marketing goalsCollaboration skillsPresentation skills

Required

Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree)
2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
Experience working with and measuring TV, digital media, and CRM data
Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
Advanced modeling skills with Python and R
Cloud environment experience, especially GCP and AWS
Experience working with platforms like Databricks a plus
Data visualization experience with tools like Tableau or Power BI a plus
An understanding of marketing goals and how different media channels support these goals
Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
Experience with collaboration with teammates, especially global teams, to share insights and techniques

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

dentsu

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Glassdoor3.7
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We are dentsu.
dateFounded in 1968
location
London, England, GBR
people-size10001+ employees
web-link
https://www.dentsu.com

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands

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Company data provided by crunchbase