Motus · 19 hours ago
Senior Demand Generation Manager
United States
Full-time
Remote
Senior Level
$140K/yr - $155K/yr
7+ years expMotus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. They are seeking a Senior Manager, Demand Generation to lead integrated campaign strategy and execution in support of pipeline growth, ensuring cross-channel campaigns are aligned with marketing and sales teams.
AutomotiveB2BIndustrial AutomationInformation TechnologyManagement ConsultingSoftware
Responsibilities
Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline
Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business
Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals
Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans
Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns
Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement
Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity
Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights
Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus
Act as a partner to stakeholders, clearly communicating plans, results, and recommendations
Stay current on demand generation best practices, competitive landscape, and emerging approaches
Qualification
Required
7–10 years of B2B demand generation experience, with a strong focus on integrated campaigns
Shown experience driving pipeline through multi-channel, cross-functional campaigns
Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization
Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs
Strong strategic planning skills combined with hands-on execution experience
Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders
Data-driven mindset with experience measuring campaign impact and translating insights into action
Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks
Excellent communication and stakeholder management skills
Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment
Preferred
Experience with Asana
Benefits
Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave
Company
Motus
Motus is the most accurate vehicle management and reimbursement platform available.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Permira
2021-10-07Private Equity
2018-01-17Acquired
Leadership Team
Phong Nguyen
Chief Executive Officer
G
Gregg Darish
Founder
Recent News
2026-01-22
2025-11-05
Company data provided by crunchbase