Plastic Ingenuity · 18 hours ago
Marketing & Communications Coordinator
1017 Park Street, Cross Plains, WI, United States
Full-time
Onsite
Mid Level
3+ years expPlastic Ingenuity is committed to providing innovative, high-quality packaging for various industries. The Marketing & Communications Coordinator will oversee digital marketing operations, driving customer acquisition and brand awareness through campaigns across multiple platforms.
3D PrintingManufacturing
Responsibilities
Develops digital marketing strategy by working with leadership, sales, and customers to understand the needs of key market segments
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Develops and executes vision for content strategy while maintaining a robust editorial calendar
Work with manufacturing, engineering, and production teams to identify and develop informative content that resonates with existing and prospective customers
Maintains the company website
Drives community engagement through social media
Creates and repurposes engaging written and video content for distribution through digital marketing channels
Identifies trends and insights and optimizes spend and performance based on insights
Supports the marketing team on offline projects as necessary
Qualification
Required
Bachelor's in Marketing or a relevant field
3 years of hands-on digital marketing experience
Excellent understanding of B2B marketing strategies
Proven track record of designing and implementing digital marketing campaigns
Experienced in HubSpot, Google Analytics, WordPress, and Adobe Premiere Elements (or equivalent video editing software)
Preferred
5 years of digital marketing experience at a B2B manufacturing company
Has a strong content marketing background
Experienced with Salesforce.com CRM
Benefits
Full Benefits package including profit sharing
Company
Plastic Ingenuity
Plastic Ingenuity is a packaging and containers company offering vacuum forming and plastic thermoforming packaging solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel Kuehn
President & CEO
Recent News
Google Patent
2025-02-17
Company data provided by crunchbase