Craft & Commerce · 1 day ago
Senior Associate, Media Strategy
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $85K/yr
1+ years expCraft & Commerce is an integrated media agency that connects growth science, media strategy, and modern measurement to help partners create greater marketing impact. The Senior Associate, Media Strategy will lead and manage key media channels, develop media strategies, and ensure effective communication between internal and external teams.
AdvertisingBrand MarketingDigital MarketingDigital MediaE-CommerceMarketing
Hiring Manager
Samantha Gibson
Responsibilities
Assists with multiple concurrent projects, ranging from smaller tactical assignments to supporting complex, integrated campaigns
Coordinates, activates and communicates relevant project information to the media buying team or vendor to ensure that the outcome addresses the partner’s business requirements
Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables
Assists in developing agendas, compiling materials and recapping internal and external meetings
Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way
Facilitates workflows, deadlines, and deliverables among C&C team and freelancers
Manages projects with grace and humility, ensuring all stays on point, on budget, and on time
Partner with media leadership to manage, nurture and develop client relationships
Collaborates across teams to craft best-in-class, holistic digital media strategies that drive tangible business outcomes for large consumer brands
Qualification
Required
1-3+ years of experience in media planning or strategy, performance marketing, or media buying
Proven experience working on multiple clients or a portfolio of accounts in a media agency environment
Deep understanding of the media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google and Amazon. Additional retailers, traditional media experience, and eComm understanding are a plus
Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus
Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing
Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy
Experience working with both self service and managed service media campaigns
Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights
Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders
Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello)
Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity
Adept at building strong relationships with internal teams, clients and other partners
Bachelor's degree in Marketing, Business, Finance, or a quantitative/analytical field (e.g. Economics, Statistics, Data Science, STEM); an advanced degree is a plus
Company
Craft & Commerce
Craft & Commerce is a marketing company that specializes in digital marketing, branding, content creation and campaign budgeting.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jordan Ruden
Co-Founder
Lizzy Toreev
Partnerships Manager
Recent News
2025-11-05
2025-05-23
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