COURIER · 15 hours ago
Social Media Producer, Utah
United States
Full-time
Remote
Mid Level
$60K/yr - $75K/yr
4+ years expCourier Newsroom is an organization that drives journalism and empowers communities. They are seeking a Social Media Producer to develop and execute social marketing strategies for a new state market, aimed at building the brand and driving audience growth through tailored editorial storytelling.
Media and EntertainmentNewsPublishingSocial Media
Responsibilities
Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs
Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling
Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.)
Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts
Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action
Manage posting schedules and daily publishing across priority platforms
Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content
Comfort being on-camera for presenter lead shortform videos as needed
Monitor platform trends and identify opportunities to expand reach in the state
Engage directly with local audiences—answering comments, encouraging conversation, and building community trust
Collaborate with state correspondents to amplify key reporting, explainers, and political updates
Identify opportunities for social collaboration and partnerships with local influencers, organizations, and communities
Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies
Develop weekly reports on audience growth, engagement trends, and opportunities for improvement
Identify platform-specific A/B tests and iterate quickly based on insights
Qualification
Required
4+ years in social media management, digital audience engagement, or a similar role—ideally within a newsroom, media company, advocacy organization, or campaign environment
Proven experience managing multi-platform social strategies and creating engaging content tailored to specific audiences
Strong understanding of social analytics and how to turn insights into actionable strategy
Excellent writing and editing skills, with a knack for translating complex information into accessible, compelling posts
Comfort creating short-form video and appearing on-camera when needed
Familiarity with Canva, Emplifi, CapCut, Meta Business Suite, and similar platforms
Preferred
Experience working across multiple markets or tailoring messaging to local communities is a plus
Benefits
Unlimited Paid Time Off (PTO), 11 paid holidays a year
An Employee Assistance Program (EAP)
Full suite of health benefits
$500 home office reimbursement
401k
Flexible working arrangements
Company
COURIER
COURIER is a pro-democracy news network that is building a more informed, engaged, and representative America.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Carrie Adams
Head Of Partnerships
Recent News
Columbia Journalism Review
2024-01-03
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