OneRail · 11 hours ago
Director, Demand Generation
United States
Full-time
Remote
Director/Executive
$136K/yr - $166K/yr
8+ years expOneRail is a leading omnichannel fulfillment solution providing dependability and speed for businesses. The Director of Demand Generation will lead the pipeline growth strategy, owning demand creation and conversion across the buyer journey.
Delivery ServiceFreight ServiceLast Mile TransportationLogisticsSaaS
Responsibilities
Own pipeline contribution targets across marketing-qualified leads, sales-qualified leads, opportunities, and revenue
Design and execute integrated demand strategies that align acquisition, nurturing, and conversion across the full funnel
Collaborate with Sales and Revenue Operations to improve funnel velocity, conversion rates, and forecasting accuracy
Define and lead OneRail’s organic growth strategy, spanning technical SEO, content performance, and authority development
Ensure organic initiatives are tightly aligned to ICPs, buyer intent, and revenue-driving use cases
Continuously evaluate performance to ensure organic growth delivers qualified pipeline—not just traffic volume
Lead paid demand programs across search, paid social, ABM, and emerging channels
Manage budgets with a strong focus on efficiency, CAC optimization, and pipeline ROI
Continuously test, learn, and reallocate spend based on channel performance and revenue impact
Own OneRail’s website as a core demand channel focused on conversion and pipeline creation
Lead ongoing experimentation to improve engagement, conversion paths, and CTA performance
Optimize the journey from visitor to lead to sales-qualified opportunity
Partner with Revenue Operations to own demand measurement, attribution models, and performance reporting
Monitor and optimize key demand metrics, including:
Cost per Lead
Cost per Sales-Qualified Lead
Cost per Opportunity
Marketing-sourced and influenced pipeline ROI
Ensure demand programs scale efficiently and support long-term, sustainable growth
Build and develop a high-performing demand generation team with clear ownership and accountability
Establish goals, operating rhythms, and performance benchmarks across all demand channels
Serve as a key partner to:
Product Marketing on ICP alignment, positioning, and messaging
Sales on pipeline quality, feedback loops, and conversion optimization
Finance on budget planning, forecasting, and ROI management
Qualification
Required
8-12+ years of progressive B2B demand generation experience, ideally within SaaS, logistics, or complex GTM environments
Demonstrated success owning full-funnel demand and pipeline outcomes, not just lead volume
Hands-on experience across: SEO and organic growth
Hands-on experience across: Paid acquisition and performance marketing
Hands-on experience across: Website optimization and CRO
Hands-on experience across: Funnel analytics and attribution
Strong analytical orientation with comfort operating against revenue, efficiency, and growth targets
Proven experience leading teams and influencing cross-functional stakeholders
Preferred
Experience in both enterprise SaaS and logistics/transportation tech markets (cross-industry hybrid background)
Direct oversight of Demand Generation or Growth Marketing in addition to MarCom and Product Marketing
Experience owning or heavily influencing brand repositioning, category creation, or major market expansion initiatives
Company
OneRail
OneRail is a software-as-a-service platform that offers final mile delivery services for enterprise shippers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$109.5MKey Investors
Aliment CapitalStrategicIronspring Ventures
2024-11-21Series C· $42M
2024-04-16Series Unknown
2024-01-31Convertible Note· $13M
Leadership Team
Bill Catania
Founder & CEO
Lisa Catania
Co-Founder/EVP Customer Success & Marketing
Recent News
2026-01-07
Company data provided by crunchbase