Apply on Employer Site

Fanatics · 21 hours ago

Associate, Sportsbook Retention Strategy

95 Morton St, New York, NY, 10014, US

Full-time

Hybrid

Entry Level

$70K/yr - $80K/yr

1+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking an Associate for their Sportsbook Retention Strategy. This role involves supporting the development and analysis of customer-facing loyalty and promotional campaigns, collaborating with various teams to enhance customer engagement and retention.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Support in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity

Assist in the day to day promotional operations from commercial and strategic lense

Actively monitor the competitor landscape and report on industry trends and share relevant insights with the wider business

Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value

Assist in planning and operationalizing promotions around major sporting events and tentpole moments

Collate and analyze data and trends to find efficiencies in promotional bonusing and customer engagement

Understand customer drivers and behaviors in order to create campaigns that achieve company targets

Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Product, and Data analytics

Qualification

Analytical skillsExcelSQLTableauSports knowledgeProject prioritizationCuriosityEntrepreneurial mindsetBachelor's degreeCollaborationTeam player

Required

1-2 years of experience in strategy, operations, analytics, or a related function

Strong analytical skills with experience in tools like Excel, SQL, Tableau, Sigma or similar platforms for data analysis and visualization

A huge passion for Sports, and an inherent understanding of what Sports fans desire

Ability to prioritize multiple projects and reliably meet deadlines

Collaborative and empathetic team player who works well across functions

Curious and fast learner willing to dive in to consumer/industry insights and functionality

Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly

Preferred

Bachelor's degree in Business, Marketing, Analytics, Economics, or a related field preferred

Hybrid role based in New York City, NY or Denver, CO

Company

Fanatics

Glassdoor3.5

Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.

Founded in 2002

Jacksonville, Florida, USA

10001+ employees

http://www.fanaticsinc.com

Funding

Current Stage

Late Stage

Total Funding

$4.9B

Key Investors

Clearlake Capital GroupNational Football LeagueAlameda Research

2022-12-06Private Equity· $700M

2022-03-02Private Equity· $1.5B

2022-01-01Series Unknown· $10M

Leadership Team

Joseph Bozich

Advisor to Chief Executive Officer

Michael Mahan

CEO

Recent News

Sports Business Journal

Fanatics becomes e-commerce partner of Zuffa Boxing

2026-01-23

Sports Business Journal

Sports Business Daily: Executive Transactions - January 22, 2026

2026-01-23

GlobeNewswire

Panini Style Collectible Card Report 2026: $5+ Bn Market Opportunities, Trends, Competitive Landscape, Strategies, and Forecasts, 2020-2025, 2025-2030F, 2035F

2026-01-22

Company data provided by crunchbase