Hazel Hawkins Memorial Hospital · 1 day ago
Marketing & Public Relations Manager HRS-780
Hollister, CA
Full-time
Onsite
Mid, Senior Level
$130K/yr - $145K/yr
3+ years expHazel Hawkins Memorial Hospital is seeking a Marketing & Public Relations Manager responsible for developing and executing comprehensive marketing, branding, and public relations strategies. The role involves collaborating with leadership and community partners to enhance the hospital’s visibility and ensure consistent communication across all channels.
Assisted LivingHealth CareHospital
Responsibilities
Develop and implement integrated marketing and communications strategies aligned with the hospital’s mission, values, and strategic goals
Serve as the guardian of the hospital brand, ensuring consistency across all internal and external communications
Lead service line marketing initiatives to support patient volume growth and community awareness
Analyze market trends, patient demographics, and competitive data to guide strategy and decision-making
Serve as the hospital’s primary media contact and spokesperson, as appropriate
Build and maintain strong relationships with local, regional, and healthcare media outlets
Draft and distribute press releases, media statements, and executive communications
Manage crisis communications in coordination with Director of Communications, executive leadership and legal counsel
Oversee development of content for website, social media, newsletters, and advertising
Ensure messaging is clear, patient-centered, compliant with healthcare regulations, and culturally sensitive
Collaborate with clinical leaders to translate complex medical information into accessible, engaging content
Strengthen the hospital’s presence and reputation within the community through storytelling, events, and partnerships
Support community outreach initiatives, sponsorships, and hospital events
Monitor public perception, patient feedback, and online reviews; develop strategies to enhance reputation
Oversee digital marketing strategies including website management, SEO, social media, email campaigns, and paid advertising
Track performance metrics and ROI to optimize marketing investments
Ensure digital platforms are current, accurate, and reflective of the hospital’s brand
Collaborate closely with executive leadership, physicians, foundation teams, and department heads
Manage departmental budget, contracts, and agency relationships
Other duties as assigned
Qualification
Required
Strong strategic thinking and project management skills
Exceptional written and verbal communication abilities
Proven ability to manage crisis communications and sensitive issues
Knowledge of healthcare regulations, HIPAA, and compliance considerations
Ability to lead cross-functional teams and manage multiple priorities
High level of professionalism, judgment, and discretion
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field or in lieu of degree, 5 or more years of proven experience in the field
Minimum of 3 - 5 years of progressive experience in marketing and public relations
Demonstrated experience in media relations, brand management, and strategic communications
Preferred
Bilingual in English and Spanish speaking and writing preferred
Healthcare, hospital, or highly regulated industry experience strongly preferred
Benefits
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Hazel Hawkins Memorial Hospital
Hazel Hawkins Memorial Hospital provides inpatient and outpatient aids such as surgery, radiology, diagnosis, respiratory & stroke care.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$10MKey Investors
Madera Community Hospital
2023-08-24Debt Financing· $10M
Leadership Team
Mary Casillas
Chief Operating Officer
Andie Posey RN, MSN, MHA, CPC
Chief Nursing Officer
Recent News
Healthtech Security
2025-03-19
2025-01-22
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