gpac · 15 hours ago
Marketing Director (Legal Industry)
Winston-Salem, NC
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expGPac is an established, growth-oriented law firm seeking a high-impact Marketing Director to take full ownership of firmwide marketing strategy and execution. This role is designed for a proven legal marketer responsible for strategy, planning, creative development, and execution across all channels, critical to the firm’s continued expansion.
ConsultingHuman Resources
Responsibilities
Design and execute firmwide marketing strategies aligned with long-term growth objectives
Strengthen brand positioning, market visibility, and competitive differentiation
Identify scalable opportunities to increase lead generation, referrals, and community presence
Independently manage all marketing initiatives from concept through execution
Lead marketing efforts across multiple office locations and practice areas
Own timelines, priorities, and deliverables with minimal oversight
Oversee website management, SEO performance, and digital advertising
Develop high-impact written content for blogs, newsletters, announcements, and social media
Conceptualize, film, and edit video content highlighting attorneys, campaigns, and community engagement
Capture and produce all photography required for marketing materials, including:
Attorney bios and headshots
Firm events and community outreach
Office and location imagery
Digital and social media campaigns
Lead all marketing projects end-to-end
Manage and direct third-party vendors while maintaining firm standards
Ensure projects are delivered on time, on brand, and within budget
Track and analyze KPIs including website traffic, conversion rates, advertising performance, and engagement
Deliver data-driven insights and actionable recommendations to firm leadership
Write and manage newsletters, press releases, and internal communications
Monitor and manage online reputation and review platforms
Plan and execute community outreach initiatives, sponsorships, and events
Lead marketing for new office openings, expansions, and firmwide announcements
Develop, manage, and optimize the annual marketing budget
Evaluate, negotiate, and oversee vendor contracts
Qualification
Required
Prior law firm marketing experience (legal industry background required)
Minimum 3+ years of progressive, hands-on marketing experience
Experience supporting an organization with $5M+ in annual revenue
Proven ability to independently own and execute a comprehensive marketing program
Advanced skills in: Digital marketing & SEO
Advanced skills in: Performance analytics & reporting
Advanced skills in: Brand development & content strategy
Advanced skills in: Proficiency with design tools, photo/video editing, marketing platforms, and CRM systems
Advanced skills in: Exceptional writing, editing, organizational, and communication skills
Advanced skills in: Ability to operate effectively in a fast-paced, multi-location environment
Preferred
Familiarity with legal marketing guidelines is a plus (not required)
Company
gpac
gpac is a staffing and recruiting company that provides talent recruitment and development services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chad Feldman
Shareholder/Board Member
Matthew Good
Principal Shareholder / Vice Chairman of Board
Recent News
Seattle TechFlash
2025-09-04
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