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Confidential · 15 hours ago

Performance Marketing Manager

California, United States

Full-time

Onsite

Mid, Senior Level

$95K/yr - $130K/yr

5+ years exp

Confidential company is seeking an experienced Lead Acquisition professional to refine their lead purchasing strategy. The role focuses on optimizing spend, elevating lead quality, and collaborating with various teams to drive measurable impact across the organization.

Marketing & Advertising

Responsibilities

Own and optimize a $5-10M+ department budget and annual lead acquisition strategy, driving revenue growth by balancing cost, quality, and conversion

Develop and execute a data‑driven lead purchasing plan, analyzing performance trends, conversion metrics, and ROI to continually refine spend and improve results

Build and manage strong vendor partnerships, negotiating pricing, monitoring lead quality, and ensuring top performance from industry lead aggregators

Partner cross‑functionally with Business Development, Sales, Credit Risk Underwriting, Data Science, and Technology teams to integrate lead data, streamline feedback loops, enhance reporting accuracy, and support sales productivity

Identify emerging opportunities by evaluating new lead sources, industry trends, and competitive shifts in the market

Qualification

Lead acquisitionFinancial services experienceVendor managementData visualizationAnalytical skillsNegotiation skillsCollaborationAttention to detail

Required

Direct experience with lead acquisition in the financial services or consumer‑finance industry

Expertise working with large lead aggregators and a solid understanding of pricing models, pricing logic, and factors that influence lead traffic quality

A data‑driven mindset with the ability to connect performance metrics to sales conversion and revenue outcomes

Strong vendor‑management, relationship‑building, and negotiation skills that balance cost, quality, and volume

A collaborative approach, partnering seamlessly with Business Development, Sales, Credit Risk Underwriting, Data Science, and Technology teams

High attention to detail — especially when managing budgets, contracts, and performance dashboards

5+ years in lead purchasing, lead generation marketing, lead sales, or performance marketing

Proven experience negotiating with or working for lead aggregators or high‑volume lead providers

Experience leveraging Tableau, PowerBI, and advanced Excel for data visualization, reporting, and analysis (Power Query, complex formulas, pivot tables, dashboards)

Strong analytical skills and knowledge of statistics and standard analytical research methods, processes, and procedures

Demonstrated ability to balance spend strategy, quality control, and conversion optimization

Preferred

Financial services industry experience a strong plus

Bachelor's degree in Analytics, Statistics, Marketing, Business, or a related field a strong plus

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase