Aberdeen Dynamics · 7 hours ago
B2B Marketing Specialist
Tulsa, OK
Full-time
Onsite
Mid Level
3+ years expAberdeen Dynamics LLC is an employee-owned industrial solutions provider specializing in engineered hydraulic systems and fluid power components. The B2B Marketing Specialist role involves supporting lead generation, customer engagement, and brand development efforts while collaborating closely with sales and leadership to enhance marketing strategies.
IndustrialIndustrial AutomationService Industry
Responsibilities
Support the planning and execution of B2B lead generation campaigns across email, LinkedIn, and digital channels
Participate in building and improving lead nurturing efforts from initial awareness through handoff to sales
Assist in tracking campaign performance and engagement to support continuous improvement
Work closely with sales leadership to align marketing activity with pipeline priorities
Work with quote/lead forms and coordinate with sales on routing or follow-up
Support trade show and sales event coordination including materials, logistics, and follow-up
Support marketing initiatives focused on nurturing and expanding relationships within the existing customer base
Assist in developing communications that support cross-sell, upsell, and long-term customer engagement
Collaborate with internal teams to improve consistency and quality of the customer experience
Develop and organize marketing content including emails, presentations, digital assets, and campaign materials
Contribute ideas that improve awareness, engagement, and differentiation in the market
Capture video and photography of products, facilities, and events as needed
Update and maintain organized asset libraries (photos, videos, design files, templates, etc)
Update and create sales promotion items like flyers, collateral, and sales pieces
Assist with external company news, articles, and blog content
Help ensure consistent messaging aligned with Aberdeen's brand and value proposition
Uphold and maintain company brand guidelines across all brands
Coordinate updates to core brand materials including letterhead, templates, and email signatures
Assist retail locations with signage, branding consistency, messaging, and visual identity
Run and maintain LinkedIn company pages across all brands, including content posting and engagement
Maintain company websites, including updating content and coordinating changes when needed
Collaborate with others to update e-commerce site promotions or graphics
Monitor and manage business profiles across platforms (Google Business, Bing Places, Apple Business) including bios, photos, hours, and review responses
Monitor and manage YouTube presence
Work with external agency partners to support campaign execution, content development, and digital initiatives
Help manage agency relationships by coordinating timelines, feedback, and deliverables
Coordinate with Aberdeen Supplier’s channel marketing resources where applicable
Build strong working relationships across sales, operations, and leadership teams
Support executive management in developing and refining marketing goals, KPIs, and reporting rhythms
Participate in discussions around marketing priorities, tools, and future initiatives
Contribute ideas and perspectives that help shape how marketing supports company growth
During the first 90 days, the B2B Marketing Specialist will focus on learning Aberdeen’s products, customers, and industries while building relationships with sales leadership, executive management, and internal teams
The role will begin supporting existing marketing initiatives, start creating lead generation and nurturing activities, and gaining familiarity with tools, processes, and agency partners
As experience and understanding grow, expectations for this role will expand to include greater ownership and initiative
Qualification
Required
Experience in B2B marketing for a minimum of 3+ years
Familiarity with social platforms, website CMS (WordPress, Sanity, or similar), email marketing platforms (Mailchimp or similar), CRM systems, and marketing automation tools
Knowledge of GA4, Google Ads, and Search Console
Ability to manage multiple initiatives and contribute in a collaborative environment
Strong written and verbal communication skills
Organized, proactive, and comfortable working with cross-functional teams
Preferred
Experience in industrial, technical, or services-based B2B environments
Familiarity with CRM systems, email marketing platforms, or marketing automation tools
Experience working with external agencies or vendors
Drive, curiosity, and ambition are essential for long-term success in this role
Basic understanding of Adobe Creative Cloud and graphic design fundamentals
Basic understanding of DNS, domains, and hosting environments
Benefits
Employee ownership opportunities
Opportunity to help build and shape the marketing function.
Direct exposure to executive leadership and commercial strategy.
Work in a technically complex, real-world B2B environment.
Clear opportunity for long-term career growth within Aberdeen’s group of companies.
Company
Aberdeen Dynamics
Aberdeen Dynamics offers motion and control solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Spanier
President & CEO
Julie Shorrosh
Chief Financial Officer
Company data provided by crunchbase