Lightspeed Financial Services Group · 6 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expLightspeed Financial Services Group is a high-growth online broker-dealer seeking a dynamic and results-driven Marketing Manager. The role involves developing and implementing comprehensive marketing strategies, overseeing digital advertising campaigns, and collaborating with internal teams to drive brand awareness and client acquisition.
Customer ServiceFinanceFinancial ServicesFinTechRetailSoftware
Hiring Manager
Amy Kulinski
Responsibilities
Develop and implement comprehensive marketing strategies that align with business goals and regulatory requirements
Lead go-to-market initiatives for new trading products, platform features, and tools, ensuring campaigns are both effective and compliant
Oversee digital advertising campaigns, ensuring consistent messaging and branding across all channels
Conduct market research and competitive analysis to inform product positioning and campaign strategy
Utilize Adobe Creative Suite and Figma to design and review compelling marketing assets
Use Google Analytics and ad platform insights to measure campaign effectiveness, optimize results, and report KPIs
Drive performance marketing through SEO optimization, paid media, and data-driven decision-making
Set up and manage HubSpot marketing automation programs, including workflows, drip campaigns, lead scoring models, and contact segmentation
Create and manage custom dashboards in Hubspot to track performance metrics such as open rates, CTR, MQL generation, and campaign ROI
Build and maintain nurture sequences and conversion paths that align with the customer journey and product lifecycle
Partner with internal teams to create advertising strategies that drive engagement and revenue growth
Maintain archival documentation of marketing materials, compliance approvals, and campaign history for audit readiness
Qualification
Required
Bachelor's degree in Marketing, Finance, Economics, Business Administration, or a related field
5+ years of marketing experience in the financial services industry, preferably with an online broker-dealer or fintech platform
Proven experience in marketing management, including campaign development for regulated financial products
Understanding of FINRA and SEC regulations for public communications and advertising
Proficiency with: Figma for collaborative design workflows, Google Analytics for traffic and conversion analysis, HubSpot for marketing automation and CRM integration, Social advertising platforms (LinkedIn Ads, Meta, Google Ads, X, Reddit)
YouTube channel creation and management
Knowledge of SEO best practices and performance analytics
Excellent copywriting skills with the ability to craft persuasive, compliant messaging
Strong analytical, communication, and cross-functional collaboration skills
Preferred
Experience marketing to active equity, options, future traders
Familiarity with WordPress, Builderio, Google Tag Manager, and attribution models
Benefits
Comprehensive health, dental, and vision benefits (upon full-time conversion)
401(k) with employer match(upon full-time conversion)
Company
Lightspeed Financial Services Group
Lightspeed is a premier provider of equities, options, and futures trading.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$25.75MKey Investors
Goldman Sachs
2014-12-31Series Unknown· $0.75M
2010-10-21Private Equity
2000-06-16Private Equity· $25M
Leadership Team
Kevin Ott
Co-President and Chief Strategy Officer
Recent News
The Economic Times
2025-03-01
Business Standard India
2025-02-26
Company data provided by crunchbase