Arrow Components · 11 hours ago
Marketing Campaign Manager, Semiconductor
United States
Full-time
Remote
Senior Level, Lead/Staff
$117K/yr - $169K/yr
10+ years expArrow Components is a leading company in the semiconductor industry, seeking a Marketing Campaign Manager to drive marketing initiatives. The role involves planning, executing, and optimizing marketing campaigns that align with the company's goals and support the Semiconductor product groups.
Computer Software
Responsibilities
Plan and manage marketing campaigns in support of Global Components, Semiconductor related priorities
Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing
Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively
Work cross-functionally with marketing teams to coordinate execution across channels and programs
Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis
Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals
Track, analyze, and report on campaign performance, translating results into insights and recommendations
Use performance data and learnings to optimize in-flight campaigns and inform future planning
Qualification
Required
10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments
Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement
Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance
Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities
Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams
Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments
Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions
Strong planning and budget management skills, including forecasting, pacing, and performance reporting
Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution
Preferred
Direct experience in electronics distribution, components, or B2B technology, particularly within Semiconductor or adjacent product categories
Experience supporting Semiconductor product groups or suppliers, including translating technical product positioning into effective marketing programs
Working knowledge of go-to-market planning and campaign measurement in complex, multi-stakeholder B2B environments
Experience collaborating across marketing, product, supplier, and sales teams to align priorities and drive execution
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Company
Arrow Components
Arrow Components is the driving force behind arrow.com, the e-commerce portal for Fortune 120 company Arrow Electronics.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase