Blizzard Entertainment · 7 hours ago
Global Research and Consumer Insights Manager, Unannounced Game | Irvine, CA
Irvine, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$87K/yr - $162K/yr
8+ years expBlizzard Entertainment is seeking a strategic Global Research and Consumer Insights Manager to drive understanding of player motivations, preferences, commercial dynamics, and the 'why' behind consumer behavior. This role is pivotal in delivering data-informed guidance that shapes product, marketing, and development decisions through actionable research and deep audience insights.
MMO GamesSoftwareVideo Games
Responsibilities
Lead End-to-End Research Initiatives: Design, execute, and analyze custom primary research studies, leveraging both external agencies and in-house resources. Ensure research rigor and relevance from methodology design through final reporting
Stakeholder and Agency Management: Partner with leaders across teams such as product management, game development, and marketing to develop actionable research studies that address strategic questions, ultimately driving data-informed decision-making across the company. Manage all stakeholder and market research agency relationships related to an unannounced game as the primary consumer insights lead
Insightful Storytelling: Synthesize quantitative and qualitative data (surveys, focus groups, etc.) into clear, actionable recommendations. Present findings to a diverse set of stakeholders, tailoring narratives to drive understanding and impact decision-making
Audience Segmentation and Profiling: Deeply analyze audience segments, uncovering motivations, psychographics, and preferences to inform product planning, marketing strategies, and future development direction
Research Roadmap Management: Own the pipeline of consumer insights studies, anticipating stakeholder needs and adapting quickly to new requests. Ensure research efforts are aligned with business priorities and evolving opportunities
Subject Matter Expertise: Serve as the go-to expert on the target audience for an unannounced game, providing timely answers and insights sourced from a variety of research methods and historical data
Qualification
Required
8+ years' experience in consumer/market research and insights, ideally focused on entertainment, gaming, consumer technology, or media, either on the client-side or at a market research agency
Demonstrated expertise in designing and executing custom market/consumer research projects in gaming or related industries
Strong quantitative skills and analytical mind, adept at uncovering actionable insights and stories within the data
Ability to tell a compelling story with data by communicating insights (not just data) to executives
Fluent in English (spoken and written)
Preferred
Advanced degree in psychology, statistics, economics, business, or a related quantitative field
Passion for video games and understanding of the video game industry
Experience with survey software packages (e.g. Qualtrics, Sawtooth) and visualization packages
Foreign language proficiency
Experience conducting consumer research in Asia
Benefits
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance
Company
Blizzard Entertainment
Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.
1001-5000 employees
H1B Sponsorship
Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (58)
2023 (46)
2022 (51)
2021 (38)
2020 (41)
Funding
Current Stage
Late StageLeadership Team
Walter Kong
SVP, Head of Development, Live Games/Mobile
Jamie Ortiz
Associate Production Manager, Creative Development
Recent News
2026-01-22
Company data provided by crunchbase