Paula's Choice Skincare · 8 hours ago
Senior Director, Digital Merchandising
US_Remote
Full-time
Onsite
Director/Executive
$215K/yr - $225K/yr
10+ years expPaula’s Choice is a global skincare leader that empowers individuals to define beauty through science-backed products. The Senior Director, Digital Merchandising will lead the strategy and execution of digital merchandising across North America and Australia, ensuring a high-performing digital experience that guides customers to the best products and routines for their unique needs.
Health Care
Responsibilities
Own and evolve the digital merchandising strategy across NA and Australia, ensuring a consistent, high-performing customer experience that reflects Paula’s Choice authority and trust
Lead the shift from product-first merchandising to routine-first, outcome-based merchandising, helping customers find the right products faster and with greater confidence
Partner with Brand, Product Marketing, R&D, and Creative teams to translate product innovation and science-backed claims into high-converting onsite merchandising stories
Drive category performance through a clear framework across core categories (Cleansers, Exfoliants/Toners, Treatments & Serums, Moisturizers, SPF, Body + Lip, Kits, and Other)
Build and optimize site merchandising tactics across homepage, navigation, PLPs, PDPs, cart, checkout, and search to improve conversion and increase routine completion
Champion 'guided selling' and personalized discovery, partnering with CRM, data, and tech teams to scale quiz-led journeys, dynamic recommendations, and next-best-product logic
Develop a high-performing kits and sets strategy to reduce decision fatigue, increase AOV, and support skinimalist routines and customer outcomes
Establish a performance measurement system for digital merchandising, including category health dashboards, KPI targets, and test-and-learn roadmaps
Identify and prioritize high-impact opportunities through sales trends, customer behavior insights, and market/competitive signals
Lead and develop a team of digital merchandising leaders and specialists, building capability and consistent ways of working across regions
Collaborate with regional and global stakeholders to align merchandising priorities, promotional strategy, inventory constraints, and launch plans
Other responsibilities as assigned by your manager
Qualification
Required
10+ years of experience in digital merchandising, e-commerce, or digital commerce strategy (beauty, skincare, or adjacent categories strongly preferred)
Proven success driving measurable outcomes across conversion, AOV, attach rate, and repeat purchase through onsite merchandising and customer journey optimization
Deep understanding of the end-to-end DTC funnel, including homepage strategy, navigation/IA, PLP/PDP optimization, cart merchandising, and onsite search
Strong category merchandising mindset, including the ability to build and scale frameworks that tie shopper missions to execution tactics
Demonstrated leadership experience managing and developing teams, including senior-level cross-functional influence
Strong analytical fluency with the ability to interpret performance drivers and prioritize actions based on revenue impact and customer experience outcomes
Experience partnering with creative, product marketing, UX, engineering, and CRM teams to deliver merchandising improvements at scale
Excellent communication skills with the ability to present strategy and results to senior leadership clearly and confidently
Preferred
Experience in skincare and/or science-led consumer brands, with an ability to translate clinical or ingredient-based concepts into customer-friendly guidance
Expertise in guided selling, personalization, and recommendation systems (quiz flows, dynamic routines, next-best-product models)
Experience developing high-performing kits/sets strategies and optimizing bundles to improve AOV and routine completion
Strong understanding of regional merchandising nuance across North America and Australia (seasonality, shopper behavior differences, and market needs)
Experience operating in a global matrixed organization with the ability to balance global consistency and regional growth priorities
Track record of building scalable merchandising operating models (test-and-learn programs, governance, KPI reporting, and playbooks)
Benefits
Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
Did we mention we’re a dog-friendly office?
Company
Paula's Choice Skincare
WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995.
501-1000 employees
H1B Sponsorship
Paula's Choice Skincare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (1)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2021-06-14Acquired
Leadership Team
Erika Kussmann
Chief Executive Officer
Tina Pozzi
Chief Marketing Officer
Recent News
Company data provided by crunchbase