Haleon · 5 hours ago
Senior Director Shopper Marketing
Warren, NJ
Full-time
Hybrid
Director/Executive
$229K/yr - $286K/yr
15+ years expHaleon is a purpose-driven consumer company focused on everyday health, and they are seeking a Senior Director of Shopper Marketing to lead their Shopper Marketing and Consumer Experience function. This role involves overseeing the shopper journey and ensuring effective retail execution across omnichannel environments to drive purchase conversion and customer engagement.
ConsumerHealth CareMedical
Responsibilities
Define and evolve Haleon’s Shopper and Consumer Experience vision, aligning brand purpose with retail activation excellence
Lead development of omnichannel strategies connecting physical and digital shelves, optimizing consumer conversion at the point of sale
Translate shopper insights into actionable marketing and merchandising strategies that influence purchase behavior and enhance category growth
Institutionalize test-and-learn and human-centric insight practices to inform point-of-sale activations (e.g., advanced behavior research and market intelligence)
Lead end-to-end design and execution of integrated campaigns across in-store, and digital commerce to drive conversion and category growth
Partner with Sales and Brand teams to deliver joint business plans with top retail partners (e.g., Walmart, Amazon, Dcomm, Target, Drug); align trade, promotion, and merchandising to maximize ROI
Orchestrate customer journey improvements across channels; partner with tech/data teams to enable targeting, personalization, and measurement at scale
Drive best-in-class execution through in-store merchandising and digital commerce initiatives
Serve as a critical bridge between Category GM, Marketing, and Sales teams to ensure alignment on growth priorities and execution standards
Build a high-performing team that combines creative, analytical, and commercial capabilities to deliver measurable in-market results
Develop frameworks, governance, and training to elevate Haleon’s shopper marketing excellence across channels
Establish clear KPIs and dashboards to track activation performance, conversion rates, and return on marketing investment
Drive optimization of campaigns and partnerships through continuous learning cycles and test-and-learn methodologies
Report performance outcomes and insights to Category GMs and CMO leadership, recommending actions to enhance shopper experience ROI
Qualification
Required
15+ years of leadership experience in Shopper Marketing, Consumer Experience, or Customer Marketing within CPG/FMCG or retail sectors
Proven track record of delivering omnichannel shopper strategies that drive measurable sales uplift and brand impact
Experience leading large, cross-functional teams integrating insights, creative, and commercial functions
Demonstrated success building retail partnerships and executing joint business plans that influence both category and customer outcomes
Experience operationalizing test-and-learn retail innovation or consumer experimentation frameworks
History of elevating organizational capabilities in data-driven marketing, consumer engagement, and retailer collaboration
Benefits
Generous 401(k) plan
Tuition reimbursement
6 months paid parental leave
Healthcare programs where the company pays for the majority of your medical coverage for you and your family
Discretionary bonus based on the achievement of key business performance and other incentive/recognition programs
Company
Haleon
Haleon is to deliver better everyday health with humanity.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.06B2025-01-16Post Ipo Secondary· $3.06B
2022-07-18IPO
Leadership Team
Brian McNamara
Chief Executive Officer
Carl Haney
Chief R&D Officer
Recent News
GlobeNewswire
2026-01-23
2026-01-11
2026-01-11
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