Finance Factors · 3 hours ago
VP, Director of Marketing & Brand
Honolulu, HI
Full-time
Onsite
Senior Level, Lead/Staff
$114K/yr - $140K/yr
8+ years expFinance Factors Ltd is a company focused on financial services, and they are seeking a Director of Marketing & Brand to lead their marketing strategy across multiple enterprises. This role involves developing and executing marketing plans that drive awareness and growth while managing a high-performing marketing team.
FinanceFinancial Services
Responsibilities
Develop and lead individual marketing strategies for each company within the Finance Enterprises family, ensuring alignment with each entity’s unique goals, audiences, and offerings
Design and manage integrated, enterprise-wide marketing strategies when appropriate to leverage shared brand equity, insights, resources, and community involvement
Establish clear marketing priorities, roadmaps, and success metrics aligned with business and growth objectives, including measurable contribution to mortgage pipelines, account openings, and funded loan and deposit results
Work closely with mortgage lending and deposit product teams to align marketing strategies with production targets, improve conversion outcomes, and accelerate customer acquisition
Build and execute growth‑driven marketing plans that generate qualified leads for mortgage lending and deposit products, supporting loan origination and deposit balance growth for Finance Factors
Strengthen brand awareness, relevance, and trust across diverse customer segments, including long-standing clients and emerging generations
Lead market and product research efforts, including customer insights, competitive analysis, and market trends, to inform positioning, messaging, and strategic decisions
Ensure consistent brand expression, voice, and experience across all channels, locations, and touchpoints
Define and monitor marketing performance metrics across awareness, engagement, acquisition, and retention
Leverage artificial intelligence and advanced analytics to enhance insights, improve targeting and personalization, streamline marketing workflows, and support informed, responsible decision-making
Use data, insights, and research to evaluate effectiveness, guide prioritization, and optimize marketing investments
Establish a culture of accountability, continuous improvement, and learning within the marketing function
Lead, mentor, and develop a lean, multi-disciplinary marketing team, fostering a high-performing, collaborative, and results-oriented culture
Build team capability in analytics-enabled marketing and emerging technologies, fostering disciplined, insight-led decision-making while maintaining high standards of quality, trust, and brand integrity
Set clear expectations, performance standards, and development plans for team members
Assess internal capabilities and recommend the appropriate mix of internal resources, external partners, and technology to support marketing objectives
Manage relationships with external vendors, agencies, and strategic partners to ensure quality, consistency, and alignment with brand and business goals
Oversee vendor performance, scopes of work, and deliverables to ensure effective execution and value
Serve as a key cross-functional partner, collaborating with executive leadership and departments including lending, branch operations, insurance, investments, finance, HR, IT, and risk
Represent the marketing function in enterprise leadership forums, committees, and planning groups, contributing to broader organizational strategy and decision-making
Translate business priorities into marketing strategies and clearly communicate marketing outcomes and insights to stakeholders
Develop, manage, and oversee the marketing budget, ensuring responsible and cost-effective allocation of resources
Partner with Finance and Risk to track spend, forecast needs, and assess return on marketing investments
Ensure all marketing activities comply with applicable regulatory requirements, internal policies, and industry best practices
Performs other tasks as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Finance, Economics, Communications, or a related field
8+ years of progressive experience in marketing, strategy, analytics, product, pricing, or revenue-related roles
Demonstrated success in leading teams, developing talent and building a high performing marketing team
Proven ability to design strategy and work cross-functionally to execute integrated, high-impact marketing initiatives
Advanced analytical and problem-solving skills, with the ability to synthesize insights, make sound decisions, and execute efficiently in a dynamic environment
Experience leveraging modern marketing measurement, customer insight and marketing technologies to inform strategy, evaluate performance, and optimize outcomes (e.g., analytics platforms, CRM systems, marketing technology tools, and performance dashboards)
Preferred
Experience in financial services, banking, insurance, or other trust-based or regulated industries
Experience working in or with multi-brand or multi-entity organizations
Demonstrated ability to steward and evolve legacy brands while engaging new generations of customers and responding to changing customer, environmental, and economic conditions
Experience applying analytics, insights, and emerging technologies (including AI-enabled tools) to support strategic decision-making and improve marketing effectiveness
Master's degree in Marketing, Business Administration, Data Analytics, or a related field
Company
Finance Factors
Finance Factors has been providing financial services in Hawaii for 70 years.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kristi Maynard
Chief Financial Officer
Paul Vella
Chief Credit Officer, SVP
Company data provided by crunchbase