Swish Breaks · 15 hours ago
Manager, Social & Content
Swish Breaks is redefining live shopping at scale, operating at the intersection of sports, culture, and commerce. The Manager, Social & Content will own the social strategy and execution, leading a team to create authentic and impactful content across various platforms while driving business impact through social media engagement.
Sports
Responsibilities
Own Swish’s social strategy and execution, running the full social engine across TikTok, IG, Shorts, and X
Set the editorial POV and calendar, programming content around live streams, big hits, drops, creators, athletes, and cultural moments
Lead and level up a team of social producers, building fast, repeatable workflows for clipping, editing, posting, and community engagement
Collaborate with creators, influencers, and athletes, embedding Swish naturally into content that feels authentic and culture-native
Use analytics and AI tools to win, tracking performance, testing formats, and evolving playbooks without losing taste
Partner across Brand, Creative, Production, CRM, and Growth, ensuring social amplifies tentpoles and drives real business impact
Build a high-performance team culture, with clear standards, accountability, and growth paths
Qualification
Required
6–10+ years running social media for a creator-forward brand, sports/media company, or high-velocity startup
Proven ability to own social strategy and ship daily content at speed
Experience managing a small but mighty social/content team
Elite instincts around hooks, pacing, packaging, and platform-native storytelling
Deep fluency in TikTok, IG, and Shorts—you understand retention, watch time, and why things blow up
Comfort ideating with creators, influencers, and athletes—you know what feels natural vs forced
Strong systems thinking - you build repeatable workflows, not chaos
Data-literate and AI-literate - you use tools to scale output, not replace taste
Thrives in a live-commerce, real-time environment where timing is everything
Preferred
Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
You love creators, fans, collectors, and the culture that surrounds them — this isn't just a job to you