Marriott International · 13 hours ago
Director, People Brand Storytelling
Bethesda, MD
Full-time
Hybrid
Director/Executive
$127K/yr - $213K/yr
10+ years expMarriott International is the world’s largest hotel company, offering numerous opportunities for associates to grow and succeed. The Director of People Brand Storytelling will oversee Marriott's content strategy, shaping how the company captures and shares associate stories globally while managing various engagement channels and advocating for the brand both internally and externally.
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Responsibilities
Serve as the content engine for Change Management, Associate Engagement, and People Brand teams
Translate the Be brand pillars into editorial standards that guide tone, themes, voice, and narrative selection
Provide editorial oversight across all content formats, ensuring clarity, quality, inclusivity, and consistency of voice
Build and manage a storytelling framework that streamlines processes, scales best practices, and creates reusable assets
Maintain a proactive content pipeline aligned to enterprise and people priorities
Support internal channels including intranet, internal newsletters, digital signage, and enterprise social platforms through a consistent content stream
Manage the Marriott Careers social media channels (LinkedIn, Meta, YouTube, and others)—from strategy through day-to-day content execution
Oversee the Life at Marriott blog as a flagship platform for associate stories
Partner with media and external communications teams to extend reach and visibility of associate storytelling
Oversee global content workflows to ensure consistent publishing across regions and time zones
Lead Marriott’s workplace awards strategy and submissions, including Great Place to Work
Develop narratives and content that strengthen Marriott’s position as a top place to work across global markets
Build and activate associate advocacy programs to amplify authentic voices internally and externally
Support storytelling strategy for the alumni program
Evolve our approach to align with current trends in talent attraction, including the rise of AI and changing job seeking behavior
Drive Marriott’s AI associate engagement strategy, using the latest tools to automate content workflows, enable personalization at scale, and improve efficiency
Explore and pilot new digital capabilities to keep Marriott’s storytelling practices forward-looking and competitive
Partner across HR, Associate Engagement, People Brand, and Marketing to align content with business goals
Equip cross-functional teams with guidance and scalable tools to create on-brand content independently
Break down silos and ensure enterprise-wide consistency in storytelling
Partner closely with People Brand and Global Talent Acquisition to ensure external storytelling aligns with hiring priorities and global workforce goals
Work with Regional HR leaders to source culturally relevant stories and expand Marriott’s global storytelling footprint
Lead and mentor a small team across editorial, creative, and content distribution
Balance leadership with hands-on content management and distribution
Build a collaborative, high-performance culture that emphasizes inclusive storytelling and professional growth
Qualification
Required
4-year degree in Business Administration, Marketing, Communications, or related field required
3+ years of experience in employer brand and/or recruitment marketing
10+ years of experience in editorial leadership, content strategy, employer brand, or social/digital media
Proven expertise in editorial oversight, with strong writing, editing, and storytelling skills rooted in journalistic principles
Demonstrated success managing social media channels and external content platforms for a global brand
Experience partnering with media and communications teams to maximize storytelling reach and visibility
Track record leading workplace award submissions and recognition strategies
Demonstrated ability to serve as a content engine for multiple teams across a complex, global organization
Strong leadership and team development skills with a hands-on approach to content creation and distribution
Experience driving AI-enabled content and engagement strategies, including automation, personalization, and scaling
Preferred
MBA with a focus on brand marketing preferred
Experience across both consumer and employer brands preferred
Benefits
401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Coverage for medical
Dental
Vision
Health care flexible spending account
Dependent care flexible spending account
Life insurance
Disability insurance
Accident insurance
Adoption expense reimbursements
Paid parental leave
Educational assistance
Paid sick leave
0.077 PTO balance for every hour worked
Minimum of 9 holidays annually
Company
Marriott International
Marriott International, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
Company data provided by crunchbase