Blue Cross Blue Shield of Michigan · 1 day ago
Social Media and Digital Advertising Planner
600 E Lafayette Blvd, Detroit, MI, 48226, US
Full-time
Onsite
Mid Level
4+ years expBlue Cross Blue Shield of Michigan is seeking a Social Media and Digital Advertising Planner to manage their social media and digital advertising strategies. The role involves planning budgets, optimizing campaigns, and presenting media plans to business partners.
Health CareHealth Insurance
Responsibilities
Responsible for planning social media and digital advertising budget and strategy for paid campaigns on various channels
Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings
Develop social and digital campaign media plans and present recommendations to business partners
Fully build and launch social media and digital advertising campaigns across various ad platforms
In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads, TikTok Ads and Programmatic Ads
Boost social media posts
Manage billing and payment methods for campaign buying
Optimize campaigns as they run to increase performance
Build and present reports on campaign performance, with insights and recommendations for the future
Perform other related duties as required
Qualification
Required
Bachelor's degree in Communications, Marketing, Advertising, or related field is required
Four (4) years experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more
A keen understanding of social and digital media KPIs and experience building campaigns with a variety of goals and optimizations
Experience creating and testing tracking and conversion pixels
Ability to present to Business Partners and explain social and digital advertising campaign best practices
Ability to manage multiple priorities and campaigns concurrently while meeting deadlines
Ability to work independently and in a team environment
Ability to establish and maintain positive relationships within the organization
Experience with both first-party and third-party audience segmentation and creation
Preferred
Previous experience working in the healthcare industry is preferred
Digital photo and video content creation and ad copywriting
Experience utilizing Generative AI and LLM's for content development is preferred
Experience with TTD, adelphic, or other digital media buying platform
Company
Blue Cross Blue Shield of Michigan
We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel J. Loepp
President and CEO
Nancy Wanchik
Vice president & Medicaid CEO
Recent News
2026-01-06
2025-10-15
24-7 Press Release Newswire
2025-10-03
Company data provided by crunchbase