The Home Depot · 17 hours ago
Senior Manager, Brand Marketing
Atlanta, GA
Full-time
Onsite
Senior Level
6+ years expThe Home Depot is seeking a Senior Manager for Brand Marketing who will drive the strategy and execution of audience marketing initiatives. The role involves leading a team to design audience-based marketing strategies, managing agency relationships, and utilizing data to create personalized customer experiences.
E-CommerceHome and GardenHome DecorHome ImprovementRetail
Responsibilities
Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization
Program Mgmt -Design/execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team
Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed
Qualification
Required
Must be eighteen years of age or older
Must be legally permitted to work in the United States
Knowledge of PowerPoint, Excel and MS Office
Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness - Ability to work on multiple projects simultaneously
Ability to think and respond quickly maintaining attention to detail
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job
6 years of work experience
Understands paid media strategies, data utilization and programmatic buying; Has excellent written communications skills both written and verbal
Highly analytical with a deep understanding of data - how to assess and analyze data sources, data outcomes and apply that understanding to agile campaign strategies
A pragmatic and professional nature. Able to establish and meet deadlines and to establish clear priorities quickly. Ability to work effectively under pressure and to handle a heavy work load
A highly-motivated, hands-on professional with a personal reputation for integrity and ethics
Strong analytically with demonstrated business planning skills
Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
Influential; practiced in negotiating with others in ways that result in win-win Outcomes
Interpersonal skills: Relates well to all kinds of people, up, down and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to build close relationships with stakeholders across the organization, as well as with key vendor partner
Project Management
Managing a major consumer Brand experience
Preferred
Retail Marketing experience
Data analytics experiences
Programmatic buying, audience-centered marketing experience is a plus
Budget Management
Agency Account/Project Management
Company
The Home Depot
The Home Depot is a retailer of hardware, consumer goods, and DIY supplies both online and offline while providing home delivery services.
10001+ employees
H1B Sponsorship
The Home Depot has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (67)
2023 (32)
2022 (66)
2021 (62)
2020 (33)
Funding
Current Stage
Late StageTotal Funding
unknown2007-07-31Debt Financing
Leadership Team
Ted Decker
Chair, President and CEO
Chip Devine
Senior Vice President
Recent News
PR Newswire
2026-01-16
2026-01-15
2026-01-12
Company data provided by crunchbase