Chrome Industries · 1 day ago
Graphic Design + Content Manager
Chrome Industries is a company that has been innovating in the design and production of durable gear for over 30 years. The Graphic Design + Content Manager is responsible for creating and managing marketing content that embodies the brand, collaborating with various teams to ensure consistency and quality across all marketing channels.
ConsumerConsumer GoodsManufacturing
Responsibilities
Creates and delivers brand and product graphics to support marketing campaigns across key channels, including email marketing, social media, product launches, packaging, hang tags, and sales materials
Executes creative work within established brand guidelines, ensuring consistency of visual identity, tone, and quality across all assets and touchpoints
Creates and manages copywriting that authentically reflects the Chrome brand and product strategies
Supports our growing direct-to-consumer e-Commerce channel with timely and on-brand creative assets (product page assets, promotions, etc)
Supports the planning and production of photography and video content by coordinating timelines, shot lists, asset needs, and deliverables for campaigns and storytelling initiatives
Manages day-to-day collaboration with freelance creatives and agency partners, including briefing, feedback, asset review, and delivery coordination
Collects, organizes, and maintains creative assets to ensure accurate versioning, accessibility, and efficient reuse across teams and channels
Creates and manages a centralized asset management system that enables internal teams to easily access approved creative content
Coordinates the distribution and access of creative assets to independent sales representatives, distributors, and key retail partners in alignment with brand and usage guidelines
Partners cross-functionally with Marketing, Product, and Sales teams to prioritize creative requests, align on timelines, and support campaign execution
Supports additional creative and marketing initiatives as needed to meet evolving business and brand needs
Qualification
Required
Bachelor's Degree in Graphic Design, Visual Arts, Marketing or related fields
Three (3) years experience in graphic design, preferably with a premium consumer products brand and/or agency
Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator and Photoshop)
Strong design fundamentals with a demonstrated ability to apply typography, composition, and brand standards across a variety of creative assets
Proficient in MS Office (Word, Excel, PowerPoint)
Strong creative vision for producing on-brand, high-quality content that integrates storytelling with product accuracy
Ability to effectively prioritize work to meet deadlines on an ongoing basis
Excellent written and verbal communication
Excellent attention to detail
Preferred
Experience in the bag category and sport/outdoor/bike industry a plus