FAMU National Alumni Association · 11 hours ago
Digital Activation Associate - Paid Media, NAM
New York, United States
Part-time
Onsite
Entry Level
1+ years expFAMU National Alumni Association is the world's leading premium drinks company, and they are seeking a Digital Activation Associate - Paid Media to join their team. This role involves planning and leading paid social media campaigns, collaborating with various partners, and analyzing campaign performance to drive business results.
Non-profit Organization Management
Responsibilities
Plan, implement, and lead paid social media campaigns, with an emphasis of Meta, Snapchat, Pinterest, and TikTok
Support innovation against new platforms or partners as social and digital spaces continue to evolve
Includes buying, optimizing, and reporting for brands and responsibility of multi-million-dollar budgets
Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media results (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams
Lead and manage daily media optimizations, collaborating with creative agencies to lead any necessary creative updates
Lead the administration and billing operations of Diageo North America infrastructure for paid social
Identify, develop, and advocate for relevant pilots to support the brand and business strategies and learning agendas
Lead testing and analysis of social media campaign performance metrics, using internal social analytics and Return On Investment measurement tools to optimize performance and meet business objectives
Analyze datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies
Qualification
Required
At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand
Expert Excel skills
Experience in using social media analytics platforms such as Sprinklr and/or native channel analytics such as Facebook Insights/Business Manager
Knowledge, love and curiosity for social data and the impact it can have on the business
Work with large data sets
Demonstrated critical thinking ability
Proven track record in leading multiple projects at a time while paying attention to detail
Deep understanding of social media data caveats by channel and how these caveats can affect reporting
Excellent verbal and written communication skills
Confidently lead debrief sessions, often to a senior audience
Self-starter who is comfortable with a constantly evolving environment
Agile, upbeat, relentless with a drive to succeed, TEAM player
Used to working with a variety of partners and building relationships
Deal with a large volume of requests and know how to prioritize workload
Preferred
Experience with social listening platforms
Knowledge in SQL, Salesforce, statistical tools and/or programming
Company
FAMU National Alumni Association
The Florida A&M University National Alumni Association (FAMU NAA), a non-profit organization, incorporated under the laws of the State of Florida, was established to serve its alumni and the University, to actively promote the interest of Florida A&M University as an institution of higher learning, research and public service, to focus on the educational needs of all Americans to support cultural diversity and equal access to a quality education at Florida A&M University.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase