American Forests · 9 hours ago
Senior Director, Media Relations
United States
Full-time
Remote
Director/Executive
$115K/yr - $150K/yr
7+ years expAmerican Forests is a national nonprofit conservation organization focused on restoring forests to address climate change and support community well-being. They are seeking a creative and strategic Director of Media Relations to enhance the organization's public presence and drive media coverage related to their initiatives.
ConsultingForestryLandscapingNon ProfitWildlife Conservation
Responsibilities
Develop and execute proactive media strategies that generate consistent, high-impact earned coverage across national, regional, trade, broadcast, and digital outlets
Identify timely, creative, and newsworthy story opportunities tied to American Forests’ programs, science, policy priorities, partnerships, and on-the-ground impact
Pitch and place stories, op-eds, interviews, and broadcast segments that elevate the organization’s profile and advance strategic priorities
Track media trends and the news cycle to rapidly identify opportunities for thought leadership and rapid response
Serve as a key partner in elevating the visibility and influence of the CEO and senior leaders
Prepare media briefs, talking points, backgrounders, and interview materials to support high-profile media engagements
Coordinate interviews, press events, and media opportunities tied to announcements, campaigns, and major milestones
Support leaders in developing a confident, compelling, and disciplined media presence
Build and maintain strong relationships with reporters, editors, producers, and influencers across relevant beats, including climate, environment, policy, business, and philanthropy
Act as a primary point of contact for media inquiries, ensuring responsiveness, accuracy, and strategic alignment
Support crisis and issues communications efforts in coordination with the VP, Communications, helping protect and strengthen organizational credibility
Work closely with colleagues across communications, programs, policy, and development to surface stories and ensure alignment across earned, owned, and shared channels
Collaborate with storytelling, content, and digital teams to maximize the reach and impact of media coverage
Coordinate with external consultants or agencies as needed to extend capacity and expertise
Track, analyze, and report on media performance, using data to refine strategies and demonstrate impact
Continuously test new approaches, outlets, and formats to expand reach and relevance
Qualification
Required
7+ years of demonstrated experience in media relations, journalism, public relations, or strategic communications, with a strong track record of securing earned media, preferably in a nonprofit environment
Proven ability to develop creative story ideas and translate complex subject matter into clear, compelling narratives
Strong media instincts and editorial judgment, with comfort operating in fast-moving news environments
Experience supporting executive-level spokespeople or senior leaders
Excellent writing skills and attention to detail
Highly organized, proactive, and collaborative, with the ability to manage multiple priorities simultaneously
Passion for mission-driven work and interest in climate, conservation, or environmental issues
Benefits
Comprehensive health, dental, and vision coverage
Wellness resources
Disability insurance
Life and AD&D protection
Generous paid time off
Holidays
Leave programs, including parental bonding, bereavement, and military leave
401(k) plan that includes an employer match
Flexible spending accounts
Technology stipend
Company
American Forests
American Forests restores threatened forest ecosystems.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
Life Time FoundationTakedaSalesforce
2024-05-17Grant· $1M
2023-04-03Grant
2022-04-12Grant
Leadership Team
Hilary Franz
President and CEO
Recent News
2025-10-25
2025-10-09
Company data provided by crunchbase