Ashton Woods Homes · 2 hours ago
Marketing Manager
Houston, TX
Full-time
Onsite
Mid, Senior Level
5+ years expAshton Woods is a leading home builder in the United States, recognized for its innovative approach and award-winning designs. The Marketing Manager will lead the marketing strategy and execution of programs to attract consumers to Ashton Woods communities, focusing on optimizing the return on investment for marketing spend.
ArchitectureInterior DesignReal Estate
Responsibilities
Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation, and optimization in alignment with goals
Develop, manage, and execute annual/quarterly marketing strategies and marketing plans
Partner with VP of Sales to ensure marketing programs are aligned with goals
Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content
Provide agency partners with well-thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, articulate, constructive manner
Own the holistic lead management database messaging capabilities for the division, including all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors
Attend weekly sales meetings and conduct community visits to build rapport with sales agents
Serve as local market expert responsible for monitoring trends and competitive activity both online and within the community
Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies
Set performance goals for and deliver programs optimizing Cost/Lead, Cost/Sale and ROI
Monitor community traffic on a weekly basis to identify trends, evaluate communities behind traffic / sales goals, and make marketing plan recommendations to improve performance
Utilize Salesforce and Pardot toolset to measure marketing effectiveness and gain insight into performance by traffic source to optimize performance and prioritize vehicles driving results
Review Google Analytics and digital media reports to ask probing questions, provide agency partners with appropriate guidance and regularly optimize media mix to drive ROI
Issue performance reports to key constituents on an ongoing and ad hoc basis
Visit models and sales offices, assessing model and sales office presentations, signage, and collateral presentations
Assist community sales with necessary on-site promotional support and self-marketing efforts
Evaluate and manage online content to ensure adherence to brand standards and drive consistent impact to conversion metrics
Book and manage new community photo shoots on a timely basis in accordance with guidelines, updating photo library and ashtonwoods.com with new model photography
Other tasks as assigned
Qualification
Required
Bachelor's degree in marketing, Communications, or related field
At least 5 years of marketing experience (e.g., 360 strategic marketing plans and tactics; managing agency partners, digital and traditional (online / offline) marketing vehicles)
Experience with data-based decision-making utilizing analytics to set and evaluate marketing programs
Experience using CRM and/or marketing automation to drive business results
Must be able to read, write, and speak fluently in English
Ability to drive an automobile for required travel
Requires occasional lifting up to 20 pounds
Preferred
Spanish language skills are helpful
Company
Ashton Woods Homes
Ashton Woods is more than just a homebuilder. they are blazing new trails in design, personalization.
1001-5000 employees
H1B Sponsorship
Ashton Woods Homes has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Ken Balogh
President & CEO
Ryan Johnson
President for Charleston and Myrtle Beach
Recent News
2025-12-10
Ashton Woods Homes
2025-10-03
Seattle TechFlash
2025-07-22
Company data provided by crunchbase