Founding Designer jobs in United States
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Layer Financial · 8 hours ago

Founding Designer

Layer is building a new kind of accounting software and bookkeeping for SMBs. As the Founding Product Designer, you will own the design of Layer’s embedded accounting products, set design strategy, and collaborate closely with the CEO and engineering to create remarkable user experiences.

Embedded Software Products

Responsibilities

Own product design from concept to launch. Lead discovery, flows, IA, interaction design, and high-fidelity UI across Layer’s embedded accounting and bookkeeping experiences
Design for our embedded model. Create patterns that are intuitive for SMB end users while remaining flexible enough to match the look of our platform customers’ products
Evolve our design system. Expand and maintain Layer’s component library and guidelines in close partnership with engineering
Work directly with our customers. Help our customers implement onboarding and marketing best practices surrounding our embedded UIs to launch successful accounting & bookkeeping products to their SMBs
Own our website. Create visually striking web experiences that showcase our product and brand narrative
Craft Marketing Visuals. Create engaging visual content for marketing launches and case studies
Drive Branding. Ensure Layer’s brand remains visually compelling and competitive

Qualification

Product designVisual designFigmaDesign systemsCustomer empathySystems thinkingExceptional communication

Required

Excellent visual design craft and taste. You design elegant experiences that delight end users and hold a high bar for visual polish
Systems thinking. You naturally design reusable patterns and can evolve a design system without slowing shipping velocity
Deep Figma fluency. You live and breathe Figma. Components, variants, auto layout, etc. are all second nature
Customer empathy & domain curiosity. You're excited to dive into the world of accounting/bookkeeping and build deep empathy for both our platform customers and their SMB end-users
Exceptional communication skills. You collaborate closely with engineers and feel comfortable explaining tradeoffs to customers
Have 5+ years of product design experience
Have been a first or early designer at an early-stage startup (or equivalent high-ownership experience)
Have designed SaaS or Fintech products used by SMBs
Designed brands and public websites from the ground up

Company

Layer Financial

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Layer provides embedded accounting software for vertical SaaS and fintechs that serve small businesses.

Funding

Current Stage
Early Stage
Total Funding
$9.3M
Key Investors
Emergence CapitalBetter Tomorrow Ventures
2025-07-09Seed· $6.6M
2024-05-15Pre Seed· $2.7M

Leadership Team

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Daniel O'Neel
Co-Founder & CTO
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Company data provided by crunchbase