Demand Generation Manager jobs in United States
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Customer.io · 14 hours ago

Demand Generation Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$117K/yr - $117K/yr

Customer.io is a platform that empowers companies to send billions of personalized communications daily. They are seeking a Demand Generation Manager to drive growth through strategic marketing programs in the EMEA region, focusing on account-based marketing and collaboration with sales and partnerships.

Digital MediaProduct SearchSaaSSoftware
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Comp. & Benefits

Responsibilities

Plan and execute region-specific campaigns aimed at target accounts in UK&I, Nordics, Benelux, France, Germany, and Dubai
Facilitate account-based marketing (ABM) campaigns via channels like personalized content, gifting, direct mail, and more
Launch co-marketing partner campaigns with technology and agency partners centered around our 'better together' stories
Leverage tactics like SPIFFs, co-selling, and account mapping to increase opportunities sourced via our already robust network of 500+ agency partners
Collaborate closely with the EMEA sales and partnership teams to turn intent signals and feedback into new experiments that help drive new pipeline and revenue
Facilitate EMEA field events, conference sponsorships, and webinars in collaboration with the events and content teams

Qualification

B2B SaaS marketingAccount-based marketing (ABM)Marketing tools proficiencyData analysisPartner relationshipsCreative thinkingAnalytical skillsCollaborationGrowth mindsetCommunication skills

Required

Located in EMEA (preference on UK to support our London-based sales team)
Track record of success in creating and scaling demand programs in B2B SaaS
Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerships
Creative thinking in launching ABM campaigns that break through the noise
Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft
ROI and metrics-driven - ability to create, analyze, and iterate based on data
Growth mindset and self-motivated; comfortable building programs from scratch
Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance

Preferred

Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical
Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam

Benefits

100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.
16 weeks paid parental leave
Unlimited PTO
Stipends for remote work and wellness
A professional development budget

Company

Customer.io

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Customer.io enables users to send newsletters to selected segments of customers using their website data.
dateFounded in 2012
location
Portland, Oregon, USA
people-size201-500 employees
web-link
https://customer.io

Funding

Current Stage
Growth Stage
Total Funding
$9.8M
Key Investors
Spectrum EquityOregon Venture Fund
2022-03-08Series A
2021-06-24Equity Crowdfunding· $5M
2017-03-24Seed· $2.9M

Leadership Team

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Colin Nederkoorn
Founder & CEO
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John Allison
CoFounder, Board Member, CTO Emeritus
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Recent News

Business Wire
Blackbird PPC Wins Second Straight B2B for PPC Award From Search Engine Land
2025-11-05
SearchEngineLand
The 2025 Search Engine Land Awards winners
2025-11-02
ContentGrip
Customer.io raises capital, surpasses US$30M in annual recurring revenue
2025-04-10
Company data provided by crunchbase