Uvation · 10 hours ago
Social Media Marketing & Analyst
United States
Full-time
Remote
Mid Level
3+ years expUvation is seeking a Social Media Analyst to join their Marketing team. This role involves analyzing, optimizing, and reporting on social media efforts to drive awareness and lead generation for their SaaS and IT solutions targeting B2B decision-makers across North America.
AppsCloud ComputingComputerOutsourcing
Responsibilities
Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS
Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation
Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space
Monitor and analyze the effectiveness of organic content across all active platforms
Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey
Optimize publishing schedules, formats, and messaging based on data insights and content performance
Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals
Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting
Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts
Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives
Present social media reports and insights to stakeholders, making proactive recommendations for improvement
Qualification
Required
3–5 years of hands-on experience in social media analytics and campaign execution
Proven experience running and optimizing B2B social media campaigns for SaaS or IT products, with a strong understanding of the North American market
Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot
Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution
Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo
Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio
Strong analytical and critical thinking skills, with a detail-oriented approach
Excellent communication and presentation skills
Ability to manage multiple priorities in a fast-paced, cross-functional team environment
Self-motivated with a collaborative and proactive work style
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field preferred
Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies is a plus
Company
Uvation
Uvation is an multinational Information Technology and consulting company, offer employees fixed compensation, variable compensation.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R
Reen Singh
Chief Technology Officer
Recent News
Company data provided by crunchbase