Sigma · 1 day ago
Senior Revenue Marketing Manager
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $170K/yr
8+ years expSigma is hiring its first Senior Revenue Marketing Manager to design, build, and operationalize lifecycle marketing as a cohesive system. This role involves central ownership of guiding prospects and customers through their journey, ensuring effective marketing operations and measurable outcomes.
AnalyticsBusiness IntelligenceCloud Data ServicesComputerSoftware
Responsibilities
Lead a cross-functional initiative to deliver a single source of truth for funnel metrics and attribution
Define and document lifecycle stages with measurable conversion rates from anonymous visitor, to closed-won customer, and into a Sigma champion
Identify and drive improvements in speed-to-lead and lifecycle conversion across key stages
Define and own Sigma’s lifecycle marketing strategy end-to-end
Establish a clear email philosophy, governance model, and sending standards
Serve as the single point of accountability for lifecycle communications across the business
Design and build lifecycle journeys focusing on conversion through stages
Create integrated, multi-touch campaigns aligned with Sales, CS, Product, and Partnerships
Ensure lifecycle programs reflect how modern B2B buyers research, evaluate, and purchase
Partner closely with Marketing Operations to design scalable systems, workflows, and data foundations
Decide what should be automated, outsourced, or accelerated with AI Build repeatable lifecycle frameworks rather than one-off campaigns
Personally execute early lifecycle programs to drive quick wins and establish best practices
Support newsletters and key communications across the business at scale
Build and optimize event follow-up, product messaging, and customer engagement flows
Own domain health, sender reputation, and email deliverability
Reduce spam complaints, unsubscribe rates, and engagement decay
Protect and strengthen Sigma’s brand trust across all lifecycle touchpoints
Partner on AEO, GEO, and website UI improvements to ensure consistent, high-quality buyer experiences
Qualification
Required
8+ years in Lifecycle Marketing, Revenue Marketing, Growth Marketing, or Marketing Operations within B2B SaaS
Proven success driving improvements in pipeline quality, conversion rates, velocity, and ARR
Deep experience designing and operating lifecycle programs across email, events, content, product signals, and sales touchpoints
Modern tech stack fluency with hands-on experience in: CRM: Salesforce (or equivalent enterprise CRM), Marketing Automation: HubSpot, Marketo, Pardot, or similar, Data Analytics and BI tools, Intent & Enrichment: 6sense, Demandbase, Clearbit, ZoomInfo, or comparable platforms
Preferred
Familiarity with AI-enabled marketing workflows, automation, or advanced analytics strongly preferred
Benefits
Equity
Generous health benefits
Flexible time off policy. Take the time off you need!
Paid bonding time for all new parents
Traditional and Roth 401k
Commuter and FSA benefits
Lunch Program
Dog friendly office
Company
Sigma
Sigma is the AI apps and analytics platform connected to the cloud data warehouse.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$645.3MKey Investors
Altimeter CapitalSutter Hill Ventures
2024-05-16Series D· $264M
2021-12-16Series C· $300M
2021-09-23Debt Financing· $15M
Leadership Team
Mike Palmer
Chief Executive Officer
Rob Woollen
CTO / Co-founder
Recent News
Morningstar.com
2025-12-19
2025-10-16
2025-09-24
Company data provided by crunchbase