Rosewood Matakauri · 3 weeks ago
RWCAR Communication and Marketing Manager
New York County, NY
Full-time
Onsite
Entry, Mid Level
$70K/yr - $85K/yr
2+ years expRosewood Matakauri is a luxury hotel known for its charm and elegance. The Marketing & Communications Manager will support the hotel’s public presence and storytelling across multiple channels, focusing on public relations, social media, and marketing initiatives.
Hospitality
Responsibilities
Act as the day-to-day liaison between media and internal stakeholders ensuring clear communication, approvals, and follow-through
Manage day-to-day relationship with Food & Beverage public relations agency, ensuring all activity aligns with brand priorities
Maintain and distribute press materials across channels, keeping fact sheets, imagery, menus, and bios current and press-ready at all times
Coordinate on-property media experiences end to end, including pre-arrival details, on-site management, and post-stay follow-up
Track coverage and press visits, and report on earned media performance
In partnership with the Director, translate the social strategy into clear execution across Instagram accounts, ensuring brand voice, tone, and visual standards are consistently upheld
Own content planning and caption development, maintaining a forward-looking content calendar across all four accounts
Manage day-to-day publishing, scheduling, and optimization of posts, Stories, and Reels, including coordination around launches, events, collaborations, and seasonal moments
Lead community management: monitor comments, respond to DMs and mentions, foster meaningful engagement, and escalate guest opportunities appropriately
Track performance and audience insight, producing regular reports and actionable recommendations to refine content and engagement metrics
Support the development and execution of integrated marketing initiatives across the hotel, bars, and restaurants, aligning campaigns with commercial goals and brand positioning
Coordinate cross-functional marketing efforts with operations, food & beverage, culinary, guest experience, and sales to ensure timely rollout of experiences and key moments
Oversee marketing timelines and deliverables for launches, events, and seasonal campaigns, acting as the central point of organization and follow-through
Manage the planning and execution of email marketing communications in partnership with the brand CRM team to align messaging, timing, and priorities
Maintain consistency of brand voice and guest experience across all email communications
Support the development and upkeep of marketing assets used across digital and campaign channels, ensuring consistency of brand voice and messaging
Track and report on campaign performance providing insights and recommendations
Partner with the Director to develop and support the annual marketing plan, helping define priorities and ensure initiatives are delivered on time throughout the year
Oversee the development, production, and lifecycle of all hotel-related printed and physical collateral, including Café Carlyle, ensuring brand standards and accuracy across touchpoints
Manage print timelines, vendors, budgets, and inventory, coordinating reprints as needed
Partner with hotel operations to ensure correct placement and presentation of materials
Conduct regular audits of on-property materials to ensure consistency with brand messaging
Oversee planning and execution of hotel-led photography and film shoots, coordinating logistics, stakeholders, and on-site execution, with minimal impact to the operation
Manage post-production workflows and asset delivery, ensuring content is approved and accessible for use across marketing, social, and PR
Manage all third-party photography and film requests, including review and approval, agreements and COIs, coordination of logistics, and day-of oversight to protect brand integrity and the guest experience
Partner with the Guest Experience team to support seamless preparation for media, VIP, and special arrivals, ensuring all details are aligned in advance
Manage and respond to guest feedback and inquiries professionally, escalating opportunities as needed and providing thoughtful follow-up
Support day-to-day department communication, including handling inbound calls or requests related to marketing, media, brand activity, and overflow sales calls as needed
Prepare monthly and quarterly marketing reports, tracking activity and performance along with actionable insights
Maintain organized digital files for marketing assets, press materials, and campaigns
Represent the brand with a high level of professionalism, including adherence to attire and grooming standards
Model company values and culture in all internal and external interactions
Attend occasional evening or weekend events as required to support marketing, media, and on-property initiatives
Comply with all departmental policies, procedures, and brand guidelines
Qualification
Required
Solid understanding of marketing principles and how they apply to channels and touchpoints
Strong writing skills, including copywriting, editing, and proofreading with a high bar for clarity and accuracy
Excellent project management skills with experience managing multiple initiatives simultaneously, remaining well organized and detail oriented
Sound problem solving skills, with the ability to assess situations quickly and make thoughtful, practical decisions
High level of discretion when handling confidential guest and hotel information
Proficiency in MS Word, Excel, PowerPoint, Asana, Figma, and social media platforms
Experience with web analytics tools and content management systems
Bachelor's degree in relevant field such as Marketing, Communications, Public Relations, Digital Media, or Hospitality
Minimum of two years of professional marketing experience at the manager level within hospitality, luxury goods, or related consumer-facing industry
Demonstrated experience supporting integrated marketing initiatives across multiple channels and stakeholders
Proven copywriting experience for social media, with the ability to write clear, on-brand captions independently
Experience managing content calendars, publishing schedules, and day-to-day execution
Experience working with external partners or agencies
On-property or customer-facing experience, with comfort operating in a live environment and engaging professionally with guests or media
Company
Rosewood Matakauri
We are the premier luxury lodge company in New Zealand, delivering lifetime memories for guests from around the world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jay Robertson
Chief Executive Officer
Company data provided by crunchbase