EMD Serono, Inc. · 11 hours ago
Director Value and Access Strategic Marketing: Distribution, Dispense, and Existing Brand Seaport MA
Boston, MA
Full-time
Onsite
Director/Executive
6+ years expEMD Serono is a global company focused on innovating with science and technology in Healthcare, Life Science, and Electronics. The Director of Value and Access Strategic Marketing will develop and manage pharmacy and distribution strategies, ensuring broad payer coverage for established brands while collaborating with cross-functional teams to optimize distribution and reimbursement processes.
BiotechnologyHealth CareHealth Diagnostics
No H1B
Responsibilities
Develop and manage the pharmacy, and distribution strategy across EMD Serono’s portfolio
Manage the market access strategy for EMD Serono’s established brands
Generate deep customer insights that lead to innovative customer dispensing and distribution solutions
Develop strategies and tactical programs engaging with US specialty pharmacies, specialty distributors, and wholesalers
Manage the established brands through access strategies and tactical programs targeting US access influencers within traditional payers, institutions and IDNs
Partner with Patient Access Solution teams and customer support teams to develop tactics that provide a seamless process to optimize distribution and reimbursement for EMD Serono brands
Engage with cross functional TAs representing the voice of the trade channel
Partner with Value and Access Strategic Marketers to develop and implement of the annual US Managed Markets plan for key channels
Maintain current knowledge of all brands business objectives and org structure
Support annual brand and market access strategic planning processes as the channel subject matter expert
Work with Account Management, Contracting Operations, Finance, Business Excellence, TA, North America Evidence and Value Development, Legal, and other ad hoc functions to ensure contract proposals are in alignment with market access strategies to achieve brands short and long-term goals
Ensure strategies and tactics are supported through market research, advisory boards, and customer channel feedback
Track market changes across distribution channels, and sharing this content through verbal and written means with value and access team, including senior leadership
Develop and measure key internal Key Performance Indicators and contributes to ongoing strategy and tactics to improve performance of EMD Serono brands
Stay informed on activities in this market segment and assess implications to EMD Serono business
Responsible for the implementation and execution of all Company policies as well as compliance with all laws, regulations, and policies
Qualification
Required
Bachelor's degree required
Minimum 8 years bio-pharmaceutical/healthcare industry experience OR Masters Degree and minimum 6 years' experience OR PhD and minimum 5 years' experience
Minimum 5 years of pharmaceutical marketing experience (HCP, patient, and/or payor)
5 years in payer channels developing strategies and value propositions
Fluent English language skills required
Preferred
Masters Degree, PharmD, or PhD preferred
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results
Uphold ethical standards and being honest in all interactions
Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity
Knowledge of US Specialty Pharmacies, Commercial payers, Medicare, Medicaid, Veteran's Affair, Department of Defense, Group Purchasing Organization, Integrated Delivery Networks and distributors
Ability to identify & provide solutions to market access management trends including physician payment models, ASP Impact, 340B, Medicare Part B, copays & coinsurance, Prior Authorization
Strong communication skills and an ability to translate complex information into succinct and impactful marketing messages; ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions
Outstanding team orientation and ability to influence without authority. Strong interpersonal and relationship-building skills
Fine-tuned project and time management skills. Excellent organizational skills
Advanced ability to utilize quantitative analysis and sound & ethical business judgment
Ability to think strategically and bring innovation to the organization. Ability to swiftly adapt to a changing environment to meet unexpected demands effectively
Ability to work and collaborate effectively across divisional lines in a complex organization and business environment
Motivated by results, urgency and personal dedication. Possesses high integrity and outstanding work ethic. Fosters mutual trust and respect
Ability to perform normal and routine office duties
Company
EMD Serono, Inc.
We aspire to create, improve and prolong life for people living with difficult-to-treat conditions like infertility, multiple sclerosis and cancer.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Miguel Alcalde
President of EMD Serono
Recent News
2025-12-21
Business Standard India
2025-12-20
Company data provided by crunchbase