IF:Gathering · 11 hours ago
VP of Marketing
United States
Full-time
Remote
Director/ExecutiveGather is a global ministry focused on igniting a movement of revival through large scale gatherings and digital storytelling. The Vice President of Marketing will lead the marketing strategy to enhance awareness, engagement, and participation, while overseeing a team and collaborating with various departments to ensure the mission scales effectively.
CommunitiesEventsNon Profit
Responsibilities
Serve on the Senior Leadership Team, contributing to organization-wide strategy and ensuring marketing is fully aligned with Gather’s mission, growth goals, and theological convictions
Translate the long term vision of Gather into clear marketing priorities, annual plans, and executable roadmaps
Design and oversee a comprehensive global marketing strategy that grows awareness, engagement, and generosity across Gather’s ecosystem
Build and optimize full funnel pathways that move audiences from first touch to active participation and monthly donor commitment
Ensure marketing strategy supports major initiatives including Gather events, city movements, discipleship products, and broad appeal fundraising campaigns
Own and leverage Gather’s CRM and marketing automation systems, including HubSpot, to drive segmentation, personalization, reporting, and conversion optimization
Establish clear KPIs across acquisition, engagement, conversion, and retention, using data to inform strategy and continuously improve performance
Partner closely with Development to align donor journeys, reporting, and lifetime value strategy
Lead the marketing strategy for broad appeal fundraising efforts, including digital campaigns that inspire generosity tied to eternal impact
Collaborate with Development to clearly articulate 'your gift makes this possible' outcomes and translate them into compelling donor facing messaging and funnels
Support the growth of monthly giving as a key engine for sustaining the movement
Champion a unified brand voice that reflects the urgency, hope, and shared ownership of revival
Ensure Gather’s story consistently communicates that the movement grows when each of us says yes and plays our part
Oversee content strategy across platforms to amplify testimonies, gospel impact, and global momentum
Lead, develop, and empower a high performing Marketing Team with clarity, accountability, and trust
Direct and coordinate multiple external agencies, creative partners, and vendors across regions and disciplines
Ensure internal and external teams are aligned around shared goals, timelines, and outcomes
Identify and activate strategic distribution partners including churches, networks, platforms, media partners, and influencers to exponentially expand reach
Design campaigns and partnerships that expand reach beyond Gather-owned channels and drive exponential growth in audience engagement
Qualification
Required
Demonstrated senior level leadership experience in marketing, growth, or communications within a nonprofit, ministry, or mission driven organization
Proven success building and scaling digital funnels that drive conversion, engagement, and recurring giving
Deep working knowledge of CRM and marketing automation platforms, including HubSpot
Experience leading multi person teams and managing complex agency ecosystems across regions or disciplines
Strong grasp of digital analytics, performance marketing, storytelling, and audience growth strategy
Experience leveraging partnerships and distribution channels to significantly expand reach
Preferred
Cross cultural or global marketing experience strongly preferred
Benefits
Employer paid healthcare insurance for employee and family
Employer paid hospital insurance plan
Unlimited paid time off
Company
IF:Gathering
IF:Gathering equips women with gospel-centered resources, events, and community to learn about God and disciple others.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageLeadership Team
J
Jennie Allen
Founder & Visionary
Company data provided by crunchbase