ZenBusiness · 15 hours ago
Director of Content Marketing
United States
Full-time
Remote
Director/Executive
8+ years expZenBusiness is a company dedicated to helping entrepreneurs launch and run their businesses. They are seeking a Director of Content Marketing to establish and scale their content marketing function, focusing on content strategy and narrative execution across channels.
Business DevelopmentBusiness Information SystemsFinTechInternet
Responsibilities
Define and develop ZenBusiness’s content marketing strategy in alignment with brand positioning, business goals, and audience needs
Define and scale ZenBusiness’s most critical content pillars, including data-driven storytelling and customer stories, creating systems that allow these programs to grow sustainably over time
Translate brand strategy and POV into clear content pillars, editorial themes, and narrative frameworks
Ensure a consistent brand narrative across content touchpoints while allowing flexibility for different channels and moments
Establish the foundational content system, including editorial planning, briefing standards, review and QA processes, and governance
Bring a modern, AI-forward approach to content strategy and workflows, using emerging tools to improve quality, speed, and scalability while helping up-level how the broader team works
Create clarity around the why and where of content to enable scalable creative production
Design systems and processes that allow content efforts to compound over time rather than operate as isolated initiatives
Be actively involved in shaping content, especially early on—outlining, writing, editing, scripting, or refining key assets as needed
Lead by doing: establish systems by using them, not just defining them
Guide and review work across formats, including written content, marketing website content, lifecycle messaging, and narrative-driven video or scripted storytelling
Collaborates naturally across Brand Marketing, Growth Marketing, Creative, Product Design, and other teams that shape content standards
Partner closely with Brand Creative to translate narrative strategy into effective creative execution
Partner with Growth Marketing to ensure content supports acquisition and campaign efforts while remaining aligned with long-term brand strategy
Manage a hybrid content model using freelancers, agencies, and external partners
Set clear direction and standards to ensure high-quality, on-brand output
Help define how the content function may evolve as creative and content output scales, including the potential to lead an internal team in the future
Qualification
Required
8–10+ years of experience in consumer or B2C marketing, content marketing, brand, or related roles, ideally within product- or platform-driven businesses; experience spanning B2B or enterprise audiences is a plus
At least 3 years of experience leading teams and/or managing external resources, including freelancers and agencies
Proven experience building or evolving a content function in a growing organization
Strong editorial judgment and storytelling ability, with a track record of translating complex ideas into clear, compelling narratives
Demonstrated comfort operating as a player-coach, balancing strategic leadership with hands-on execution when needed
Experience working closely with creative, growth, and marketing operations teams to bring content strategies to life
Experience guiding content across formats, including written content, marketing website and campaign content, lifecycle messaging, and narrative-driven video or scripted storytelling
Demonstrated experience leveraging AI and data to inform content strategy, improve workflows, and scale content programs in modern marketing organizations
Working knowledge of performance marketing, SEO, and content distribution, with the ability to use data and search insights to inform content strategy while balancing brand-building storytelling and acquisition-focused needs
Strong cross-functional collaboration skills, with the ability to create clarity and alignment across teams
Comfortable operating in ambiguity and adapting to evolving priorities and organizational dynamics
Preferred
Familiarity with SMB or entrepreneurial audiences
Proven ability to balance brand-building content (narrative-driven, emotionally resonant storytelling) with performance-oriented content (conversion-focused, campaign-driven initiatives)
Experience creating content playbooks, customer storytelling frameworks, and narrative systems that enable teams to scale consistently
Experience optimizing content for both consumer experience and positive impact on LLM and SEO indexing
Benefits
Medical
Vision
Dental
Disability
Life insurance
Parental leave
Military leave
Employee assistance program
401k + match
Annual bonus
Pet insurance
RSUs
Paid parking
10 paid holidays
Company
ZenBusiness
ZenBusiness empowers entrepreneurs with AI tools, expert guidance & compliance support to start, run, and grow their business confidently.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$276.96MKey Investors
Oak HC/FTCathay InnovationGreycroft
2022-09-20Series Unknown· $2.46M
2021-11-09Series C· $200M
2020-11-19Series B· $55M
Leadership Team
Ross Buhrdorf
CEO
Shanaz Hemmati
Co-Founder & Executive Advisor (previously: Chief Operating Officer)
Recent News
Business Insider
2025-10-16
Entrepreneur.com
2025-09-12
Company data provided by crunchbase